Digital Analytics Marketing Manager

Working remotely with occasional office visits, the full-time salaried Digital Analytics Marketing Manager will oversee digital marketing analytics, optimize campaigns, and drive data-driven decision-making for marketing strategies.
Key responsibilities

Manage and analyze digital marketing performance metrics to inform strategy
Collaborate with cross-functional teams to optimize marketing campaigns based on data insights
Develop and implement reporting frameworks to track marketing effectiveness and ROI

Required qualifications

Bachelor's degree in Marketing, Business, or a related field
5+ years of experience in digital marketing analytics
Proficiency in analytics tools such as Google Analytics and marketing automation platforms
Strong understanding of digital marketing channels and performance metrics
Experience in developing data-driven marketing strategies