Lead Product Adoption Strategist

Role Description

We're assembling a collaborative team of individuals to drive Reddit Ads product adoption within our Global Sales organization and with advertisers. The Product Adoption team's mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth. Product Adoption Strategists are Reddit ads product evangelists and experts. We are looking for our next team member who can help us to innovate and scale across our major programs.

In this role, you will be responsible for scaling ads product adoption across North American Mid-Market advertisers. You will:

Partner with Sales to pitch, onboard, activate, and grow advertisers on our most critical product solutions.

Activate high-priority business opportunities.

Build global ads product adoption programs for advertisers and agencies.

Drive the activation of the most relevant ad products to meet our customers' performance goals.

Enable and equip Sales with the right knowledge, training, collateral, market insights, and tools needed to drive customer success.

Work directly with advertisers to pitch, onboard, and activate across a variety of our product solutions.

Advocate for the needs, opportunities, and gaps that Reddit advertisers experience with Reddit's PMM and Product teams.

Qualifications

7+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries.

A strong background in product adoption, account management, Go-to-market strategy, and sales strategy within the digital advertising industry.

A strong understanding of lower funnel performance ad solutions, including Signals, automation, ads measurement, and optimizations.

Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.

Proficient in Google Suite and Salesforce.

Requirements

Passion for understanding client needs and delivering solutions that drive their success.

Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently.

Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.

Benefits

Comprehensive Healthcare Benefits and Income Replacement Programs.

401k with Employer Match.

Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support.

Family Planning Support.

Gender-Affirming Care.

Mental Health & Coaching Benefits.

Flexible Vacation & Paid Volunteer Time Off.

Generous Paid Parental Leave.