Lead Copywriter - HOKA

Lead Writer - HOKA

The Lead Writer exists to transform product innovation, athlete stories, and brand purpose into ideas that move people. By developing breakthrough campaigns and compelling storytelling across every channel, this role helps define how HOKA connects with runners, hikers, and movers around the world. The impact of this work extends beyond marketing—building brand relevance, deepening consumer connection, and helping more people discover the joy of movement through HOKA.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
Collaborate with designers, art directors, and creative leaders to concept and define the narrative and copy direction for HOKA campaigns and brand initiatives
Brainstorm, craft, and present bold creative concepts and storytelling that spark emotion, capture attention, and drive measurable impact
Translate strategy and creative briefs into engaging copy concepts, narratives, and messaging that connect deeply with runners, hikers, and movers of all kinds
Create and shape stories across a wide range of digital channels—digital campaigns, site updates, social media—ensuring every touchpoint reflects HOKA's unique voice
Craft retail, experiential narratives, and product-focused videos that turn moments of discovery into lasting brand connections
Collaborate across teams to elevate athlete and product stories that celebrate performance, possibility, and the joy of movement
Serve as a champion of the HOKA voice, ensuring communications reflect the brand's personality, values, and storytelling principles
Develop deep expertise in HOKA product language, innovation stories, and messaging frameworks to ensure consistent communication of product benefits and technologies across channels
Apply a deep understanding of running, outdoor, and lifestyle culture to ensure brand and product storytelling feels authentic, relevant, and connected to the communities HOKA serves
Who You Are
Bachelor's degree or equivalent professional experience
A strong and varied portfolio that demonstrates strategic thinking, creative concepting, and compelling storytelling across retail brands and multiple mediums
9+ years in an advertising agency or in-house creative environment
Genuine passion for performance and lifestyle brands, and alignment with a values-driven company culture
Expertise in both print and digital marketing and advertising
Proven strength in crafting persuasive short-form and long-form writing
Confident presenter with the ability to sell in creative ideas and concepts
Deep understanding of marketing and advertising principles
Authentic interest and experience in performance product brands (preferred)
Strong creative problem-solving skills and the ability to think strategically
Motivated, self-starter with a high level of drive and initiative
Collaborative team player who can both inspire and support colleagues
Excellent organizational and time-management skills
Sharp attention to detail and accuracy in all work
Awareness of cultural and creative trends and their commercial applications
Thrives in collaborative, fast-moving creative environments
Skilled at contributing to brainstorming sessions, campaign development, creative briefs, and execution
Ability to manage multiple projects simultaneously and balance competing writing needs effectively
Able to think strategically and conceptualize creatively
Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies to diverse stakeholders
Detail oriented, process-friendly, and capable of working within tight timelines on multiple projects simultaneously
Exhibits a high level of personal integrity, empathy, and respect for others
Passion for sports—especially trail and road running—and understanding of the athletic footwear market is a plus
Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection
What We'll Give You –
Competitive Pay and Bonuses
Financial Planning and Wellbeing
Time Away from Work
Extras, Discounts and Perks
Growth and Development
Health and Wellness
$96,600.00 - $130,400.00
The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
Goleta, California (Remote)
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.