Senior Director for Solutions Marketing

Marketing Strategy Lead

Responsible for translating value proposition into compelling messaging for key target markets for the product/solutions portfolio. The candidate will work across organizations and own development and execution of marketing strategies to drive awareness for the brand across multiple channels. The position will report into the Chief Marketing Officer.
Establish positioning, identify target audiences, develop value proposition and messaging in concert with Product Management teams
Develop marketing plans with specific objectives across different channels and segments
Work across organizations to secure approval for marketing strategies and plans
Collaborate with sales teams to ensure alignment on key metrics and deliver qualified leads
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
Be the face of the company and present at key events, including webinars and trade shows
Requirements and qualifications:
Bachelor's degree in marketing, business, or related field
10 + years of experience in Product Marketing at networking companies
Comfortable with translating technical features to customer benefits
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Preferred Qualifications
Master's degree a plus
Proficiency with online marketing and social media strategy
Proven experience designing interactive applications and networking platforms
Established press and media contacts