Director of Sales (Senior Living)

Director of Sales

As the Director of Sales, you'll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.
As the Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You'll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.
Position highlights:
Status: FULL TIME
Schedule: Traditional leadership workweek with flexibility required based on business and operational needs - Every other weekend or Sunday - Thursday Schedule
Location: Phoenixville, PA
Rate of Pay: $75k-$80k Base + Commission
Travel: 10%-20%
Why you'll love this community:
Welcome to Spring Mill, a welcoming senior living community in Phoenixville, PA, offering Personal Care, SHINE Memory Care and Respite Care services in a comfortable setting. Residents at our Personal Care and Memory Care community in Phoenixville enjoy maintenance-free living enhanced by exceptional service, beautiful surroundings, and programs that inspire connection. We offer on-site medical services, including primary care physician services, podiatry, dental, psychiatry, psychology, hospice, home care services, and outpatient rehab services.
As one of the most trusted Phoenixville senior communities, Spring Mill provides compassionate senior communities that Phoenixville residents depend on. Our approach to care focuses on dignity and peace of mind, making us a leading choice for senior living in Phoenixville and beyond.
What you'll do:
Execute all facets of the company's Sales Playbook, including discovery, tours, follow-up, objections, and closing
Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
Build, nurture, and maintain referral networks through external outreach, presentations, and business development
Manage inquiries from all lead sources, providing timely responses and professional follow-up
Conduct personalized tours and discovery meetings to connect with prospective residents and families
Maintain accurate CRM data to track leads, activity, and conversion metrics
Plan and execute community marketing initiatives and sales events to drive qualified leads
Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
Represent the community with professionalism, integrity, and compassion in all interactions
Qualifications:
Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
Proven record of achieving sales targets and occupancy goals
Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
Experience using CRM systems to manage leads and track performance
Strong communication, presentation, and relationship-building skills
Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
Professional, compassionate approach with a resident- and family-first mindset
Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)
Why join us:
Discovery Senior Living earned coveted Great Place to Work Certification for 2025-2027! A large part of what makes Discovery different from other companies in this industry is our willingness to embrace change. At Discovery Senior Living, we are constantly challenging how we are doing things to ensure the lifestyle we are offering our residents is absolutely the greatest value proposition in the marketplace. It's just as important to us that the environment and culture for our team members are constantly refreshed. In addition, embracing and even encouraging change brings a never-ending supply of new energy to our business and our culture. That energy translates to other far-reaching positive impacts on our residents as well as our team members.
Find out what makes working at Discovery unique in the world of senior living. Discover Your Purpose!
Our culture & values:
So often, what brings people together is deeply rooted in who we are and what we stand for. And at Discovery Senior Living, we're unified by certain, core values, which we call our "Pillars of Excellence." They make up the fabric of our company, and include TEAMWORK, INTEGRITY, PERFORMANCE, ACCOUNTABILITY, COMPASSION, HARD WORK and CREATIVITY.
Individually, they are our virtues, and together, they make up a roadmap which helps us foster innovation and success.
Benefits you'll enjoy:
For eligible employees, we offer a comprehensive benefits package that includes competitive pay, medical, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and career growth opportunities, wellness-related benefits, and additional support through our Employee Assistance Program (EAP).
Equal opportunity employer:
We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V
A note to applicants:
This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.
Agency policy:
We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.
Employment scam warning:
We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.
Regulatory compliance & background screening:
Discovery Senior Living complies with all applicable federal, state, and local employment laws and regulatory requirements governing hiring practices, background screening, and workforce eligibility. Employment may be contingent upon successful completion of state-mandated and/or federally required background screenings, which may include criminal history checks, fingerprint-based screening, Level 2 background screening, registry verification, and other screenings required for healthcare and senior living roles with direct or indirect resident access.
Certain positions may be subject to additional requirements under federal programs, including CMS, Medicare, and Medicaid regulations, as well as state-specific licensing or regulatory agencies. Screening requirements vary by role and jurisdiction, and candidates must meet all applicable standards as a condition of employment. These measures support regulatory compliance and help maintain a safe, secure environment for residents, families, and team members.
Employment in Florida is contingent upon completion of a Level 2 background screening in accordance with Florida AHCA requirements. Applicants will be required to complete fingerprinting and background screening through the AHCA Clearinghouse. For more information, please visit: https://info.flclearinghouse.com.