Marketing Manager - English Speaker

We’re looking for an ambitious, data-driven Manager, Integrated Marketing to join our team. You’ll own the development and execution of multi-channel B2B marketing strategies that drive awareness, engagement, and pipeline growth. You bring a customer-centric mindset, a bias for action, and a proven track record of translating market insights into integrated campaigns that deliver measurable results. You are comfortable working across functions, influencing without direct authority, and managing direct reports alongside multiple priorities in a hybrid, fast-paced environment.
Market & Competitive Intelligence – Gather, analyze, and apply data on market trends, customer behaviors, and competitors to guide strategic decisions. Conduct competitive analysis to inform integrated positioning, messaging, and campaign strategy. Identify and respond to emerging trends, technological advances, and shifts in customer behavior.
Marketing Strategy & Planning – Develop comprehensive multi-channel marketing strategies aligned to business goals. Define target markets, create and manage budgets, and track and optimize channel mix based on performance analytics. Lead go-to-market strategy and planning for product launches and business initiatives.
Campaign Development & Execution – Spearhead the planning and execution of high-impact, end-to-end integrated marketing campaigns. Own the marketing calendar, manage campaign budgets, and oversee post-campaign performance analysis. Partner with analytics, product, and sales stakeholders to evaluate performance, identify growth opportunities, and continuously refine strategy, channel mix, and audience targeting.
Messaging & Positioning – With minimal guidance, develop positioning and messaging that differentiates Verisk solutions in the market. Lead product-level messaging development and create content briefs and messaging frameworks that align with brand strategy. Adapt and reformat content assets across channels including digital, events, and sales collateral.
Thought Leadership – Drive the execution and scaling of thought leadership programs aligned with brand strategy and audience needs. Partner with subject matter experts, marketing, and creative teams to surface unique insights and shape compelling narratives. Manage end-to-end development of thought leadership assets and oversee social amplification strategies to elevate brand credibility and visibility.
Sales Enablement – Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences that create and advance pipeline opportunities. Translate GTM strategies into actionable enablement materials including one-pagers and presentation decks. Gather feedback from sales on content effectiveness to inform updates and new resource development.
Marketing Analytics & Performance – Establish marketing metrics and KPIs; Conduct advanced marketing analytics to assess campaign performance, channel contribution, and ROI. Present data-backed findings and recommendations to cross-functional stakeholders including senior leadership.
Customer Journey – In collaboration with cross-functional stakeholders, leverage proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes. Lead portions of customer journey optimization across all touchpoints to ensure a seamless experience from awareness to post-purchase.
Conduct performance reviews and growth planning for direct reports; Promote an inclusive, high-performance team culture grounded in accountability and continuous learning.
Bachelor’s degree in Marketing, Communications, Business, or related field
~7+ years of integrated, product, or channel marketing experience in a B2B environment

~ Experience in financial services, insurance, analytics, or data-driven B2B industries a plus

Demonstrated success developing and executing multi-channel marketing strategy across cross-functional teams
Proven track record of leveraging customer, market, and competitive intelligence to inform marketing and product strategy decisions
Successful track record collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives
Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts and optimize performance
Experience managing and developing direct reports, including performance reviews and growth planning
Ability to rapidly prioritize and react to changing business needs and external market dynamics
Ability to successfully work in a hybrid environment with in-office expectations of two days per week
Innovative and creative thinker: pioneer who embraces bold ideas
~ Adaptable: ability to interact and gain alignment with all levels of the organization including the Executive level
~ Flexible: works quickly and nimbly;

Verisk Analytics is a leading data analytics provider serving customers in:

• insurance
• energy and specialized markets
• financial services

We’ve been delivering data, analytics, and decision support services to our customers for more than 45 years.

Using advanced technologies to collect and analyze billions of records, Verisk Analytics draws on unique data assets and deep domain expertise to provide first-to-market innovations that are integrated into customer workflows.