Assistant Director of Student Communications

Overview

Job Title: Assistant Director of Student Communications
Location: Georgia Gwinnett College
Regular/Temporary: Regular • Full/Part Time: Full-Time • Job ID: 300946
Georgia Gwinnett College (GGC) is committed to providing an exceptional educational experience and a culture that supports student success and employee growth. We offer a comprehensive benefits package designed to support faculty and staff wellbeing, professional development, and work-life balance. Located in Gwinnett County, the campus is a 260-acre, modern setting near Atlanta with access to local amenities and a vibrant community.
Join a dynamic team that plays a pivotal role in shaping the lives and achievements of our students and contributes to the broader college community.
Job Summary

The Assistant Director of Student Communications will lead the development and implementation of a comprehensive communications strategy focused on students. This role will ensure that college communications provide timely, accurate and relevant information that anticipates student needs, answers common questions and supports student success. Reporting to the Associate Vice President for Communications, the strategist will work in close partnership with Student Affairs, Enrollment Management, Student Success and other campus units with the goal of aligning messaging across departments and platforms to create a coordinated, proactive and personalized communication experience for students throughout their academic journey.
Responsibilities

Develop and implement a collegewide strategy for communicating with students that is proactive, coordinated and aligned with institutional priorities.
Collaborate with academic units and administrative offices to ensure consistent, accurate and timely messaging to students.
Manage and optimize communication channels used to reach students, including email, digital platforms, web content, text messaging and other emerging tools.
Ensure all student communications adhere to institutional standards for tone, branding, clarity, accessibility, and prioritization.
Serve as a central point of coordination between campus offices sending student-facing communications.
Review and approve large-scale communications (200+ recipients) for timing, relevance, and alignment with institutional priorities.
Establish standards and best practices for student communications across the college to reduce duplication, streamline messaging and improve clarity.
Provide guidance and training to campus partners on effective communication with students.
Support the implementation and maintenance of a coordinated communications calendar, identifying message overlap and recommending sequencing or consolidation.
Use student data (e.g., academic level, major, registration status, holds, milestones) to help design targeted and personalized communications.
Support proactive nudges and campaigns related to registration, advising, financial aid, and academic milestones.
Monitor engagement metrics (open rates, click-through rates, response patterns) and provide recommendations for continuous improvement.
Assist in assessing and scaling enterprise-level texting and chatbot platforms to support on-demand student communication.
Develop and manage SMS campaigns tied to critical student success outcomes.
Partner with IT and functional areas to ensure students can access clear, accurate, and consistent answers through self-service tools.
Support implementation and ongoing management of the centralized campus events calendar, ensuring it functions as the single source of truth for student events, trainings, and activities.
Collaborate with campus partners to streamline event promotions and reduce unnecessary email volume.
Assist in building digest-style communications that aggregate events and non-urgent information.
Collaborate with Financial Aid, Student Accounts, Advising, and other offices to develop and maintain clear, up-to-date FAQs related to financial aid and billing, registration and enrollment processes, and academic resources and student services.
Ensure alignment between emailed communications and student-facing website content.
Use analytics, surveys and student feedback to assess the effectiveness of communications and continuously improve strategies.
Assist in preparing reports and summaries for campus leadership related to student communications effectiveness.
Qualifications

Required: Bachelor’s degree in Communications, Marketing, Higher Education, Public Relations, or a related field.
Required: Minimum of 5 years of experience in communications, marketing, or student-facing messaging, preferably in higher education.
Required: One or more years of supervisory experience (people or program).
Preferred: Master’s degree in Higher Education, Communications, Marketing, or a related field.
Preferred: Demonstrated experience coordinating communications across multiple channels.
Preferred: Strong writing, editing, and content strategy skills.
Preferred: Experience using communication platforms such as CRM systems, email marketing tools, or SMS platforms.
Preferred: Experience with student lifecycle or enrollment communications.
Preferred: Familiarity with Banner, EAB Navigate, CRM platforms, or learning management systems.
Preferred: Experience using data to inform communication strategies.
Salary

63,500 - 70,500. Salary offer will be dependent on experience, qualifications, internal equity considerations, budget, and salary administration guidelines.
Knowledge, Skills, & Abilities

Knowledge of accessibility standards and inclusive communication practices.
Strategic thinking with the ability to translate institutional priorities into effective communication strategies.
Understanding of the information needs and communication preferences of college students.
Ability to manage multiple projects and stakeholders simultaneously.
Strong interpersonal skills and the ability to work effectively across divisions.
Commitment to creating clear, accessible and student-centered communications.
USG Core Values

The University System of Georgia values integrity, excellence, accountability, and respect. Details on the USG Core Values and Code of Conduct are available in policy materials and on the USG site. Freedom of Expression is also supported and explained in policy documents.
Conditions of Employment

Hiring is contingent upon eligibility to work in the United States and the completion of a background check and, if applicable, a satisfactory credit check. Pre-employment drug testing may be required. Offers are subject to applicable laws and BOR/USG policies.
Equal Employment Opportunity

Georgia Gwinnett College is an equal employment opportunity employer. We recruit and hire without regard to race, color, national origin, age, disability, gender, religion, sexual orientation, gender identity or veteran status, as required by law. Disability accommodations are available; contact HR for assistance.

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