Sr. Copywriter

As part of the Marketing team, The Senior Copywriter will develop copy for a wide variety of projects across the Evenflo brand; including but not limited to: launch campaigns, site copy, blog posts, landing pages, CRM and promotional campaigns, and product messaging. This role is to communicate the utility and value of the Evenflo brand and products portfolio to the world. The copywriter will write compelling copy for a variety of project types and work closely with the marketing, product and digital teams during launches and campaigns to produce creative and revenue-generating content.

Responsibilities

Lead copy development for a variety of written materials: website content /copy, landing pages, new product launch campaign, digital and promotional campaigns, CRM campaigns, social, and in-product messaging

Ability to understand, articulate and create copy and campaign ideas in alignment with marketing briefs

Partner closely with Art team to support campaign development efforts

Create quality, error-free, on-time copy for marketing and product deliverables

Comfortable with presenting ideas, working under deadlines and creating presentations

Ability to iterate quickly and effectively in response to feedback

Edit and rework copy received from product managers, digital partners and sales organization at the direction of the Creative Director and Sr. Art Director

Comfortable with crafting product names, taglines

Write conversion-driving content: CTAs, Headlines, subheads

Write concise, engaging content using best practices for the given channel/medium

Experience with SEO/SEM content and copy practices

Help support our content strategy in alignment with agency partners

Work with other members of the marketing team to ensure the content strategy complements and amplifies all marketing initiatives

Aid in the creation of new brand style guide

Maintain copy guide for Evenflo brand

Support in peer review process and proofreading of marketing materials

Experience and comfort with both digital and printed materials, the process and nuances between the channels

Able to leverage Adobe Suite, Microsoft SharePoint, and creative workflow tool (ASANA) as it aligns to organizational and departmental processes

Evenflo Company, Inc. is an Equal Opportunity Employer encouraging diversity in the workplace.All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity or expression, sexual orientation, religion, age, national origin, disability, marital status, protected veteran status, genetic information or any other legally protected characteristic.

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