Ecommerce Marketing Manager

This is an amazing opportunity to join an approachable luxury womenswear brand as they scale over the next 5 years. Designer lead with a robust wholesale, owned retail and ecommerce business that is driven by an intentional culture.

Lead the Ecommerce and Digital Marketing Function
This role is in office 4 days per week with Friday remote.

Requirements

Experience:

4–6+ years of experience in growth marketing, performance media buying, or ecommerce management—ideally with a proven track record of helping scale a D2C brand from the single-digit millions into the tens of millions. Experience in premium apparel or fashion is highly preferred.

Algorithmic Mastery:

A deep, intuitive understanding of the social media algorithms. You know what makes a video hit the Explore page and understand how to engineer content for "shares" rather than just "likes.

Data-Driven Mindset:

Proficient with Shopify analytics and apps, Google Analytics, and social platform insights. You make creative decisions based on hard data.

T–Shaped Skillset:

You are highly strategic and analytical, but you still possess a sharp eye for visual aesthetics, luxury branding, and copy that converts.

Tools & Tech:

Deep, hands‑on experience managing a Shopify/Shopify Plus backend (including product CSVs, inventory management, and collection architecture), Klaviyo, Google Analytics (GA4), and Meta Ads Manager.

Key Responsibilities

Storefront Ownership: Oversee the daily operations of the Shopify storefront.

Product Launches & Collections: Lead and manage marketing team to execute the digital product lifecycle.

Visual Merchandising: Strategically organize collection pages, upsells, cross‑sells, and homepage layouts based on inventory levels, seasonality, and buying trends to maximize Average Order Value.

Tech Stack Management: Evaluate, install, and manage Shopify apps and third‑party integrations to enhance the customer shopping experience.

Paid Media & Performance Marketing Strategy:

Own the Growth Blueprint: Architect and oversee our paid acquisition strategy and partners across Meta, Google, programmatic channels, and emerging platforms to sustainably scale revenue.

Agency Auditing & In‑Housing: Serve as the primary internal leader overseeing external marketing vendors.

Data Analysis & P&L Health: Maintain a rigorous weekly growth dashboard tracking CAC, LTV, Blended ROAS, and Marketing Efficiency Ratio. Make budget allocation decisions based on hard data, not guesswork.

Social Scaling & Algorithmic Distribution:

The 300k Milestone: Turn our current baseline of 36k Instagram followers into a highly engaged community of 300k+ followers.

Content & Funnel Engineering: Oversee a short‑form video and organic social strategy engineered for massive non‑follower reach. Build automated frameworks to seamlessly transition viral social reach into email/SMS subscribers and direct web traffic.

Full‑Funnel Optimization & Retention:

Conversion Rate Optimization (CRO): Run continuous A/B tests on website landing pages, collections, navigation, and checkout flows to maximize the conversion rate of incoming traffic.

Retention Marketing: Supercharge our Klaviyo email and SMS automation flows to optimize onboarding, maximize customer lifetime value, and increase our repeat purchase rate.

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