PR & Communications Manager

Our Firm Sorren is a top 50 national advisory firm that blends deep expertise with a human-first approach. We don’t just work with numbers—we work with people, building lasting relationships and delivering strategic solutions in accounting, assurance, tax, advisory, and private client services. At Sorren, we believe that success is a shared journey. Our culture fosters collaboration, innovation, and professional growth, ensuring that every team member has the support and opportunities they need to thrive. We offer a high-performing yet balanced work environment where career development and personal well-being go hand in hand. We’re committed to helping you grow, whether that means advancing your career, expanding your expertise, or achieving a fulfilling work-life balance. Because at Sorren, your success is our success.
Your Journey Our team members support the firm by delivering timely, accurate work and maintaining clear communication. They take ownership of their development, seek feedback, and build strong relationships. By managing responsibilities effectively and aligning their efforts with firm values, they establish a foundation for long-term success and growth. All team members are expected to excel in Relationships, Communication, Quality Service, Operational Excellence, and Innovation & Growth, contributing to the firm’s success through collaboration, exceptional service, and continuous growth.
Position Summary

At Sorren, our people, expertise, growth, and client impact create countless stories worth telling. The PR & Communications Manager plays a critical role in shaping how those stories are shared with the market, industry influencers, media, clients, and future talent. This position is responsible for driving Sorren's public relations and earned media strategy, helping elevate the firm's brand, reputation, and thought leadership presence. The ideal candidate is both a strategic thinker and hands‑on executor who can identify newsworthy opportunities, secure media coverage, manage executive visibility initiatives, oversee industry award submissions, and protect and strengthen the firm's reputation. Working closely with firm leadership and the Marketing Director, this individual will lead efforts to position Sorren and its executives as recognized leaders within the accounting, advisory, and professional services industries. Success in this role requires someone who is equal parts storyteller, strategist, relationship builder, and self‑starter—someone who is constantly looking for opportunities to elevate the Sorren brand and create meaningful visibility for the firm's people, expertise, and growth story.
Key Responsibilities

Public Relations & Media Relations: Develop and execute Sorren's public relations and earned media strategy.
Write and distribute press releases for acquisitions, incoming firms, partner announcements, service line launches, awards, and other key business milestones.
Build and maintain relationships with industry, business, and trade media.
Respond to media inquiries and coordinate interviews with firm leaders.
Executive Visibility & Thought Leadership: Manage podcast, speaking, interview, and media opportunities for Sorren's executives.
Identify opportunities to position firm leaders as trusted voices on accounting, advisory, tax, wealth, legal, and business topics.
Maintain a pipeline of proactive opportunities that increase executive and brand visibility.
Awards & Industry Recognition: Lead Sorren's award, ranking, and recognition strategy.
Identify and evaluate high-value award opportunities for the firm, its service lines, and its leaders.
Manage submission calendars, gather supporting information, and write compelling nominations.
Promote award wins through press releases, web content, social media, and internal communications.
Brand Monitoring & Reporting: Monitor media coverage, social channels, competitor activity, and industry trends.
Track mentions of Sorren, firm leaders, and key industry topics.
Provide regular reporting on media coverage, share of voice, sentiment, earned media performance, executive visibility, and award results.
Deliver recommendations and insights to improve brand awareness and reputation.
Qualifications

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
5+ years of experience in public relations, communications, media relations, or corporate communications.
Proven success securing earned media coverage and managing relationships with journalists and industry publications.
Exceptional writing, editing, and storytelling skills.
Experience developing press releases, media pitches, executive communications, and thought leadership content.
Experience managing award submissions, rankings, or recognition programs.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Experience with media monitoring and reporting tools preferred.
Professional services, accounting, consulting, legal, or financial services experience strongly preferred.
The compensation target for this role is $80,000 - $90,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Discretionary incentive compensation is based on firm, group, and individual performance.
Why Choose Us?

At Sorren, we’re invested in your growth—both personally and professionally. We’ll support you as you advance in your career while also giving you the flexibility to enjoy life outside of work. We believe balance fuels success, and we’ve designed our culture and benefits to reflect that.
We Offer

Generous paid time off
Comprehensive medical, dental, and vision coverage, plus life and disability insurance
401(k) retirement savings plan
Paid holidays, including a firmwide winter break (December 24 – January 1)
Paid parental leave (available after one year of service)
Mentorship and career development programs
CPA exam support to help you succeed on the path to licensure
Firm-sponsored events and spontaneous team activities
Celebrations to mark milestones like the end of busy season and the holidays
*Benefits are available to full-time employees regularly scheduled to work at least 30 hours per week.
© 2025 “Sorren” is the brand name under which Sorren CPAs, P.C. and Sorren, Inc. and its subsidiary entities provide professional services. Sorren CPAs P.C. and Sorren, Inc. and its subsidiary entities practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations, and professional standards. Sorren CPAs P.C. is a licensed independent CPA firm that provides attest services to its clients, and Sorren, Inc. and its subsidiary entities provide tax and business consulting services to their clients. Sorren, Inc. and its subsidiary entities are not licensed CPA firms.
Our Growth is Creating Great Opportunities! Our team is expanding, and we want to hire the most talented people possible. Our continued success depends on it!
Sorren, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.
Third-Party Resume Submission Policy: Any unsolicited resumes submitted through our website or to Sorren, Inc. employee e‑mail accounts are considered property of Sorren, Inc. and are not subject to payment of agency fees. In order to be an authorized recruitment agency ("search firm") for Sorren, Inc., there must be a formal written agreement in place and the agency must be invited, by Sorren, Inc.’s Talent Attraction team, to submit candidates for review via our applicant tracking system.

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