VP, Marketing Technology & Operations

Job Overview
Department: 12126 Enterprise Corporate - Consumer & Social Impact Administration

Status: Full time

Hours per week: 40

Schedule: Full time

Pay range: $151.65 - $242.65 per hour

Benefits Eligible: Yes

This role shapes and executes the organization’s overarching marketing technology and operations strategy, ensuring it remains dynamic, efficient, and responsive to evolving market and technological trends. The position oversees implementation and integration of marketing technology platforms, is accountable for budgeting and financial planning across the department, establishes project management best practices, and develops standardized workflows to maximize productivity and campaign effectiveness. It also partners closely with cross‑functional stakeholders to ensure seamless campaign execution, accurate reporting, and continuous process improvement.

Major Responsibilities

Develop and articulate a comprehensive marketing operations strategy that aligns with the organization’s goals and vision, focusing on modernization and efficiency.

Serve as a trusted advisor to senior marketing leadership on project and program management‑related matters.

Prioritize initiatives and establish a marketing project portfolio based on strategic importance, resource availability, and ROI.

Oversee the use and adoption of work management tools, ensuring all users are trained and the tool is configured for optimal utilization, efficiency, and reporting.

Lead the integration of disparate martech tools and platforms to ensure seamless data flow and process automation.

Drive the adoption and effective use of martech platforms and technologies to streamline processes, improve visibility, and enhance team productivity.

Evaluate, adopt, or retire martech based on organizational needs, and stay abreast of emerging tech trends to recommend innovations.

Translate strategic marketing objectives into operational plans, set up adaptive planning workflows, and manage progress reporting.

Develop and implement project‑management best practices, methodologies, and standards across the team to ensure consistent, efficient, and effective project delivery.

Continuously monitor industry trends and best practices in work management, incorporating relevant insights to maintain a best‑in‑class approach.

Audit existing processes to identify bottlenecks and implement improvements for efficiency and effectiveness.

Coordinate with other departments to reduce operational friction and improve workflow integration.

Lead and mentor a team of marketing operations project managers and technology leaders, fostering a culture of continuous improvement and professional development.

Develop and implement training initiatives to upskill team members in both technical and soft skills, supporting organizational change and growth.

Lead budgeting and financial planning processes, allocate resources efficiently, and support forecasting and scenario analysis.

Evaluate ROI across marketing channels, reallocate resources as needed, and apply zero‑based prioritization to optimize spending.

Oversee the execution and delivery of complex, high‑impact marketing projects, ensuring they are completed on time, within budget, and to required quality standards.

Select, negotiate, and collaborate with external agencies and suppliers to ensure alignment with organizational goals and maintain service quality.

Define measurement frameworks and key performance indicators (KPIs) to measure and monitor project performance and overall marketing operations efficiency.

Provide regular project status updates and performance reports to leadership and key stakeholders, communicating progress, challenges, and successes.

Leverage performance data and analytics to identify trends, uncover opportunities for optimization, and drive continuous improvement across marketing operations.

Minimum Job Requirements

Education: Bachelor’s degree in business, marketing, communications, social sciences, or related field, or equivalent relevant experience.

Certification / Registration / License: None.

Experience: Minimum 10 years of progressive leadership in brand development, marketing, brand strategy, brand consulting, or strategic planning; 7 years managing others; demonstrated knowledge and experience with marketing operations planning and execution.

Knowledge, Skills, and Abilities:

Proven track record of effective leadership, driving impactful outcomes for consumers and end‑users.

Strategic mindset with ability to define vision, set priorities, and align customer initiatives with overall business objectives.

Exceptional business acumen, with strong critical thinking and problem‑solving abilities to develop and execute enterprise‑wide strategies.

Advanced change‑management capabilities, fostering an inclusive culture, resolving conflicts, and proactively mitigating risks.

Leverage business and financial acumen to inform CX strategies with a deep understanding of industry trends and competitive positioning.

Forward‑looking mindset, adept at integrating industry best practices and regulatory insights in dynamic, fast‑paced environments.

Strong ability to apply market and consumer understanding to campaign measurement and marketing mix modeling.

Proficient in leveraging statistical modeling and analytics software tools to generate actionable insights.

Strong background in data analysis, statistical analysis, predictive modeling, and related analytical functions.

Demonstrated success in overseeing large‑scale, complex initiatives.

Deep technical expertise in cloud‑based data platforms and cutting‑edge digital analytics tools.

Proven experience in leading high‑performing teams and cross‑functional working groups, inspiring collaboration and delivering results.

Benefits

Compensation:

Base compensation listed within the pay range based on qualifications, skills, relevant experience, and training.

Premium pay such as shift, on‑call, and more based on role.

Incentive pay for selected positions.

Opportunity for annual increases based on performance.

Paid Time Off programs.

Health and welfare benefits including medical, dental, vision, life, and short‑ and long‑term disability.

Flexible Spending Accounts for eligible health care and dependent care expenses.

Family benefits such as adoption assistance and paid parental leave.

Defined contribution retirement plans with employer match and other financial wellness programs.

Educational Assistance Program.

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