SEO Manager

SEO Manager

Soni is partnered with a client seeking an

SEO/GEO Manager

to lead our search practice across both

technical SEO

and

content strategy

while driving the agency's approach to

Generative Engine Optimization (GEO)

and AI-powered search.

This role partners closely with Account Management, Development, Creative, and Paid Media to build search strategies that improve visibility, drive organic growth, and position clients for emerging AI search experiences. You'll own department priorities, client strategy, reporting, and freelance resources while serving as the agency's SEO subject matter expert.

Responsibilities:

SEO Strategy & Leadership:

Own the agency's SEO strategy across technical SEO, content, and AI search.

Develop SEO and GEO strategies for multiple clients.

Partner with Account teams to build and present client strategies.

Lead client calls, workshops, and strategy sessions.
Technical SEO:

Oversee technical SEO best practices including:

Site architecture

Crawl optimization

Metadata

Robots.txt

Site speed

Indexing

Conduct technical audits and prioritize recommendations.

Partner with Development to ensure SEO-friendly implementation.

QA technical SEO implementation with working knowledge of HTML/CSS.
Content & GEO Strategy:

Lead keyword research and content strategy.

Develop content that performs in both traditional search and AI-powered search.

Build GEO strategies to improve visibility in LLMs and AI search engines.

Stay current on AI search trends and emerging search technologies.

Utilize AI tools such as ChatGPT, Perplexity, Gemini, and similar platforms to improve workflows.
Collaboration:

Work closely with Creative, Development, Paid Media, and Account teams.

Ensure SEO is integrated into campaigns from planning through execution.

Align paid and organic strategies for maximum impact.
Department Management:

Manage SEO workload, priorities, and capacity.

Forecast resource needs.

Coordinate and oversee freelance SEO support as needed.
Analytics & Reporting:

Monitor rankings, organic traffic, conversions, and AI search visibility.

Deliver actionable reporting and recommendations.

Translate technical SEO and AI concepts into clear business insights for clients.
Qualifications:

5+ years of SEO experience with expertise in both technical and content SEO

Agency or multi-client experience preferred

Experience developing or testing GEO/AI search strategies

Strong understanding of:

Google Analytics

Google Search Console

SEMrush

Ahrefs

Google Keyword Planner

Working knowledge of HTML and CSS

Proven success improving organic traffic, rankings, and visibility

Experience managing freelance or contract resources

Familiarity with project management tools such as Asana or Teamwork and time-tracking platforms like Harvest

Bachelor's degree or equivalent experience

Compensation:

$100,000 - $115,000
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.

#SONICREATIVE