Social Media Content Creator

Content Creator - Hospitality (Photo + Video)
Bring Our Restaurant Brands to Life
Union Joints is looking for a creative storyteller with a passion for photography, videography, and social media (and food!) to join our media team.

If you love capturing incredible food photography, creating engaging Reels and TikToks, and finding authentic moments that make people want to visit a restaurant, we’d love to meet you.

You’ll create content across multiple restaurant brands while working closely with our Media Marketing Manager, who leads overall marketing strategy, campaigns, and brand initiatives. Your focus will be bringing those strategies to life through exceptional visual content and social storytelling.

This is a hands‑on role for someone who enjoys being behind the camera, staying on top of social trends, and creating content that feels real, fun, and engaging.

What You’ll Do
Photography & Video Content (Primary Focus)

Photograph food, beverages, interiors, team members, events, and guest experiences across multiple restaurant brands

Capture high‑quality lifestyle photography that reflects each restaurant’s unique personality

Shoot engaging short‑form videos for Instagram Reels, TikTok, Facebook, and other social platforms

Edit photos and videos optimized for social media

Plan and execute content shoots both in restaurants and at special events

Bring fresh creative ideas for showcasing new menu items, promotions, seasonal campaigns, and everyday moments

Capture authentic content that helps guests experience the personality behind each brand

Social Media

Schedule and publish content across Instagram, Facebook, TikTok, and other platforms

Write engaging captions that reflect each restaurant’s unique voice

Monitor comments, messages, and community engagement

Stay current on social media trends, platform updates, and emerging content formats

Use performance insights to help improve future content

Partner closely with the Media Marketing Manager to execute marketing campaigns and seasonal promotions

Collaborate with operations teams, chefs, bartenders, and restaurant managers during content shoots

Work alongside our Graphic Designer to create cohesive marketing campaigns

Contribute creative ideas that strengthen each brand’s online presence

What We’re Looking For

Strong photography skills with an eye for composition, lighting, and storytelling

Experience creating engaging short‑form video content for Instagram Reels and TikTok

Comfortable editing both photography and video using Adobe Creative Suite, Lightroom, Premiere Pro, CapCut, or similar software

Strong understanding of Instagram, TikTok, Facebook, and current social media trends

Excellent written communication and caption writing skills

Highly organized with the ability to manage multiple brands and content shoots

Comfortable working in a fast‑paced restaurant environment

Willingness to travel between Metro Detroit restaurant locations

Bonus Points If You Have

Experience creating content for restaurants, hospitality, food, beverage, or lifestyle brands

Experience working with influencers or creator partnerships

Motion graphics or basic graphic design experience

A passion for food, hospitality, and local culture

Please include a portfolio showcasing your photography, videography, social media content, or other creative work. We’d love to see examples of your ability to tell stories through visuals.

Who You’ll Be
We’re looking for someone who’s naturally curious, creative, and excited to capture the moments that make people want to visit our restaurants. You notice great lighting, love finding unique angles, stay on top of trends, and aren’t afraid to jump in and create.

You’ll have the opportunity to help shape the visual identity of multiple restaurant brands while creating content that connects with our guests and brings each brand’s personality to life.

Pay
Competitive based on experience

Medical and supplemental insurance as well as company‑paid dental and vision insurance, 401(k), on‑demand pay, PTO, employee discount, referral bonuses and more!

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