YouTube Content Producer

Role Overview
This is a full-time, on-site role for a social-first, long-form producer located in the New York City Metropolitan Area. In this role, you will partner with our YouTube lead to build and scale a slate of breakout, non-scripted YouTube series.

This is not a “YouTube manager” role; it is a format-creator, showrunner-mindset role. You may come from TV development, reality, documentary, unscripted, social content, or creative studio worlds.

Your job: Invent, launch, and optimize hit YouTube formats that can scale to millions of views per episode and become long-running franchises. You’ll partner closely with our talent, creators, production teams, and company leaders to shape the next era of Fallen Media Originals.

Responsibilities

Develop new unscripted/reality YouTube formats from concept to pilot to full series.

Build repeatable, scalable format engines (e.g. challenge shows, game-based formats, docu-style, live, social experiments).

Lead creative development: treatments, pitch decks, beatsheets, story design, and pilots.

Oversee production across pre-pro, shoots, and post to ensure pacing, tone, and storytelling that maximizes retention.

Collaborate closely with producers, editors, talent, and creators throughout execution.

Use performance data (CTR, retention, watch time) to refine formats and guide programming decisions.

Identify and cast high-potential hosts/creators for new series.

Help shape the creative and programming strategy for new YouTube channels across Fallen Media.

Continuously monitor cultural trends and translate them into high-opportunity new shows.

Qualifications

3+ years of experience telling social stories

Background in unscripted, reality, formats, or digital storytelling — TV development, documentary, branded content, or social video are all relevant.

Experience developing or executing repeatable, franchise-ready formats.

Strong creative instincts around pacing, stakes, humor, emotional payoff, and audience hooks.

Ability to lead like a showrunner, owning the vision from idea to delivery.

Deep understanding of internet-native storytelling and youth culture.

Comfort working in fast, iterative environments where shows evolve weekly.

Required: format brain, creative leadership, exceptional taste, and a “doer” mentality.

Not required: prior YouTube experience.

Benefits

$70,000 - $85,000 (based on qualifications and experience)

Health Care Plan (Medical, Dental & Vision)

Retirement Plan

Unlimited Paid Time Off

#J-18808-Ljbffr