Marketing & Communications Professional

University of Colorado Anschutz
Department: CU Anschutz Health and Wellness Center

Job Title: Marketing & Communications Professional

Position #00812230 – Requisition #40544

Job Summary:

As a key member of the CU Anschutz Health and Wellness Center (CU AHWC) team, the Communication Professional is responsible for coordinating the center’s social media platforms, website, digital advertising and content creation efforts, under the direction of the Director of Finance and Administration. This individual supports all departments within CU AHWC and is responsible for ensuring that all digital efforts are fully integrated, with an emphasis on supporting both departmental and center-wide goals. The ideal candidate has a broad range of marketing and communications experience with strong storytelling, creativity, design aesthetics and technical expertise.

Evening and weekend work may be required in this position for social media monitoring; responding to messages posts and reviews; facility issues/crisis management; and attending various events.

Key Responsibilities
Social Media

Manage and execute social media strategy, including benchmarking and analysis of campaigns for center accounts on Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn and others.

Assist with paid ads for research and business lines and ensure invoices are paid and allocated appropriately.

Maintain social media editorial/content calendars.

Monitor all digital engagement, relevant social media accounts, comments, reviews and direct messages. Respond in a timely and professional manner.

Stay up to date on current trends, best practices and new technologies.

Website

Manage and update existing content on the center’s various websites in WordPress and Unbounce, including department, program and campaign landing pages; create new pages as needed.

Analyze site performance across key metrics and perform SEO optimization.

Update Hubspot with news articles and ensure all pages are linked appropriately across platforms

Assist HR Coordinator with updating job descriptions on the website

Maintain updated Intranet resources for faculty and staff

Digital Advertising

Execute, monitor, and analyze paid digital advertising strategy on Facebook, Instagram, Google and others to drive lead generation and brand awareness for the center and various programs and services.

Track effectiveness of content and campaigns. Make recommendations for improvement.

Manage all center marketing email boxes and info forms from website and forward inquiries to individuals and business units as needed

Maintain Eventbrite and/or Cvent pages for center happenings and events and provide business managers with resources for their events and classes.

Learn and manage Salesforce lists to email listserv’s regarding events for students, faculty, and staff.

Content Creation

Produce, edit, and publish original content for different audiences, including graphics, video and text, for use on social media, websites, newsletters and other communications ensuring high-quality digital content reflects the brand standards of the University and Center.

Proactively work with each department and subject matter experts to generate content that is compelling, accurate and consistent with the center’s messaging and brand standards, while driving designated KPIs.

Develop and utilize relationships with University and campus marketing teams and leverage these to more broadly distribute stories and articles from the center.

Center Support

Order and manage imprinted items (swag) and ensure appropriate center and University logos are used.

Ensure proper compliance with University brand standards

Ensure all digital content meets accessibility requirements and laws, and University standards.

Maintain and manage all usernames and passwords for marketing and communications, including website domains, GoDaddy, social media, Eventbrite, and other platforms utilized by the center.

Ensure representation and presence at campus events such as Block Party and Earth Day, and others as assigned by the Center Director and DFA.

Ensure all licenses such as Salesforce, are updated and active.

Ensure all digital content meets accessibility requirements and laws, and University standards.

Work Location
Hybrid – this role is eligible for a hybrid schedule of 3-4 days per week on campus and as needed for in-person meetings.

Why Join Us
About The CU Anschutz Health And Wellness Center
The CU Anschutz Health and Wellness Center (AHWC), established within the CU School of Medicine, opened in April 2012. Our vision is a campus where wellness is the foundation of everything we do. To foster this vision, the staff of the AHWC collaborate with campus partners to utilize the power and science of movement, nutrition, and mental well-being to enrich the health and wellness of our community. The AHWC serves as a campus resource that provides support and a space for innovation and collaboration for researchers, clinicians, patients, students, campus employees, and community members. The AHWC has five core areas of focus including clinical research, clinical medicine, campus/community programs, training and education, and the fitness center. These core areas utilize the physical infrastructure of the AHWC including the metabolic kitchen, fitness center, clinic, meeting rooms/board rooms, green roof, and 3rd and 4th floor office space. More information on AHWC can be found at anschutzwellness.com.

Mission Statement
To utilize the power and science of movement, nutrition, and mental well-being to enrich the health and wellness of our community.

Why work for the University?
We have AMAZING benefits and offer exceptional amounts of holiday, vacation and sick leave! The University of Colorado offers an excellent benefits package including:

Medical: Multiple plan options

Dental: Multiple plan options

Additional Insurance: Disability, Life, Vision

Retirement 401(a) Plan: Employer contributes 10% of your gross pay

Paid Time Off: Accruals over the year

Vacation Days: 22/year (maximum accrual 352 hours)

Sick Days: 15/year (unlimited maximum accrual)

Holiday Days: 15/year

Tuition Benefit: Employees have access to this benefit on all CU campuses

ECO Pass: Reduced rate RTD Bus and light rail service

Qualifications
Minimum Qualifications

Bachelor’s degree in marketing, communication, design or directly related field from an accredited university.

One (1) year of professional experience in digital media, website and social media management.

One (1) year of professional graphic design, photography and video production/editing experience.

A combination of education and related technical/military/paraprofessional experience may be substituted for a bachelor’s degree on a year-for-year basis.

Applicants must meet minimum qualifications at the time of application.

Preferred Qualifications

2 years of professional experience in marketing including social media management, website management, copywriting, and paid digital advertising.

2 years of professional experience with social/digital content creation and optimization, paid advertising and digital management tools, including SproutSocial (or other social media planning tool)

2 years of professional experience with Facebook Business Suite, Google Analytics and Adwords.

2 years of professional experience using Adobe Creative Cloud and Canva.

Conditions of Employment

Applicants must be legally authorized to work in the United States without requiring sponsorship. We are unable to provide work visa sponsorship or employment authorization for this position now or in the future.

Knowledge, Skills and Abilities

Knowledge of accessibility laws and branding requirements.

Strong knowledge of grammar, editing and AP style guidelines.

Commitment to producing high-quality deliverables that elevate the center’s brand.

Strong storytelling and creativity with ability to communicate voice and call to action in a variety of formats.

Highly organized and detail oriented with excellent time management; ability to priority, problem solve and meet deadlines.

Exhibits curiosity and interest in learning about and promoting all areas of the center.

Interest in learning and mastering new technologies and digital platforms.

Strong work ethic with ability to work independently as well as with the team.

Ability to establish and maintain effective working relationships with constituents at all levels throughout the center and campus.

Outstanding customer service.

Interest in fitness, health and wellness.

Exposure to, or knowledge of, HIPAA policies and procedures

Anticipated Pay Range
The starting salary range (or hiring range) for this position has been established as $50,185 - $67,248. The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

Equal Employment Opportunity Statement
CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

ADA Statement
The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu.

Background Check Statement
The University of Colorado Anschutz is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Vaccination Statement
CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll in the occupational health medical surveillance program.

Department U0001 -- Anschutz Med Campus or Denver

Schedule Full-time

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