Marketing Manager (Arts & Cultural Programming)

Job Description Summary

Reporting to the Dean of the College of the Arts, the Marketing Manager serves as a key strategic marketing and communications partner for Arts & Cultural Programming (ACP) and the College of the Arts. The position is responsible for conceiving, managing, and executing integrated marketing, communications, audience development, and promotional strategies that advance the visibility, attendance, reputation, and impact of the College’s public-facing arts activity, including the professional performance series PEAK, student and faculty performances, concerts, exhibitions, screenings, talks, festivals, special initiatives, and other signature cultural programs.
Principal Duties and Responsibilities

Develop and implement a comprehensive marketing, communications, and audience development strategy that supports Arts & Cultural Programming while also advancing the broader goals, visibility, and public identity of the College of the Arts.
Support integrated campaign planning for a diverse portfolio of arts and cultural activity, including PEAK Performances and other professional performance series, as well as select academic performances, exhibitions, screenings, talks, festivals, guest artist engagements, and special College initiatives.
Serve as a partner across the College’s academic and non-academic units to align promotional efforts, calendars, messaging, and audience engagement strategies across student, faculty, guest artist, and community-facing programming.
Develop and execute strategies to grow and diversify audiences for both professional and academic arts offerings, including external patrons, prospective students and families, alumni, donors, community members, and internal university audiences.
Partner with relevant College and University offices to strengthen student-facing promotion and participation, with particular attention to increasing awareness of and engagement in arts events and cultural experiences among Montclair students.
Conceive, write, revise, edit, and proof high-quality copy for use across digital, print, web, email, social media, advertising, event programs, and related communications platforms for ACP.
Oversee the planning and production of ACP marketing materials and assets for performances, exhibitions, and related programs, ensuring visual and editorial consistency with College and University brand standards.
Manage and continuously improve web, social, and digital promotional content related to ACP and, where appropriate, broader College of the Arts initiatives.
Work closely with ticketing, production, programming, and engagement staff to support event promotion, attendance goals, patron communication, and the audience experience.
Develop, manage, and assess marketing budgets, campaign timelines, and vendor relationships, including external designers, publicists, photographers, web support, media buyers, and other consultants as needed.
Monitor, analyze, and report on the performance of campaigns and audience development efforts using relevant metrics such as attendance, ticket sales, participation, engagement, reach, conversion, and return on investment.
Help identify and advance cross-promotional opportunities that connect academic programs, student work, and professional presentations in ways that reinforce a coherent College-wide arts ecosystem.
Contribute to special projects, strategic initiatives, and other communications or promotional responsibilities as assigned.
Management retains the right to add or change job duties at any time.
Qualifications Required

Bachelor’s degree from an accredited college or university.
A minimum of three years of progressively responsible experience in marketing, communications, audience development, or related work in the performing arts, higher education, cultural programming, or a comparable creative environment.
Demonstrated success in developing and executing integrated marketing campaigns across traditional, digital, and social media platforms.
Excellent writing, editing, and project management skills, with the ability to translate complex

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