Marketing Manager

Job Category Marketing, Marketing Manager
Employee Type Full Time Exempt
Required Degree 4 Year Degree
Manage Others Yes
Contact information

Name Heather Banerjee
Description

Job Summary

The Marketing Manager is responsible for relaying information between upper management and department employees, overseeing the implementation of marketing campaigns to promote products and services, generating new business leads, and developing strategies related to marketing and pricing. This position currently leads a team of three.
Duties & Essential Job Functions

Brand Management
Protect and promote Fresh Water Systems
eoLogic Solution's (Neo)
brand through writing, editing, and producing engaging content
Ensure content adheres to spoken and unspoken brand guidelines and
aligns with optimizing SEO, working with web production team
Ensure all content has been technically vetted for accuracy and reflects
well on Fresh Water Systems and Neo
Ensure all content is beneficial for our customers and helpful in the buying
process
Edit, plan, and review all content produced by the Technical Content
Writer, Product & Digital Support Specialist, UI/UX Designer, SEO, and
other content and marketing reports.
Content Production
Act as a producer for content production (including blog posts, email
marketing, video production, podcasts, and other marketing materials).
Schedule and coordinate various productions by keeping a content and
marketing campaign calendar
Work with the SEO/Web production team to optimize all content for
search. This includes search engines (Bing, Google) and platforms
(Amazon, Facebook, Twitter)
Implement 5 key buyer thoughts into all content strategy
a. How much does it cost?
b. What are the problems?
c. Which is better (this or that)? [Versus and Comparisons]
d. Who [or What] is the best?
e. Product reviews
Understand customer needs/desires/wants and incorporate them into the
strategy. Why does Fresh Water/Neo get hired by its customers?
Engage with the sales team to produce content based on customer's
questions
Introduce new avenues of customer engagement and content (webinars,
long-form email marketing, ebooks, podcasts, videos)
Partner with the web production team on website enhancements
(optimized landing pages and calls-to-action, collection and product page
SEO, dynamic UI/UX)
Partner with the Product team to launch brand-specific marketing
ventures, leveraging marketing tools like paid advertising, email
campaigns, blog posts, and enhanced web features like buyer's guides.
Work with team on label & packaging design
Work alongside the New Product Development team to create new
cartridge labels, carton labels, box labels, product packaging, and other
required materials to bring our new products to market.
Coordinate with the Warehouse and Operations to provide them with
print-ready labels for in-house relabeling projects.
Work with the Product team to adjust language, sizing, product
specifications, and other requirements for pre-existing products.
Graphic Design
Plan and mock-up all creative requests, and encourage transparent,
ongoing dialogue about revisions, design strategies, and alternate designs
for all graphic marketing campaigns. The web UI/UX (Web Production)
team will mock-up web pages for your review.
Plan and work with our graphic designer to mock up all internal requests for graphic design projects. This
includes PDFs, product spec sheets, installation instructions, product
manuals, banners, email, campaign material, print advertising, brochures,
and other design projects. Website and paid advertising mockups will be
handled by the Web Production team but will communicate to you for
review.
Requirements

QUALIFICATIONS
Bachelor's degree in Marketing, or related field.
3+ years' experience in a related, manager-level role.
Extensive knowledge of marketing strategies, channels, and branding.
Superb leadership, communication, and collaboration abilities.
Strong time management and organizational skills.
Summary

The Marketing Manager is responsible for relaying information between upper
management and department employees, overseeing the implementation of marketing
campaigns to promote products and services, generating new business leads, and
developing strategies related to marketing and pricing. This position currently leads a
team of two.

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