VP of Marketing

Join a company that truly impacts others! Hope Media Group is a family of media brands, including KSBJ, WayFM, Worship 24/7, Vida Unida, and Hope Nation, along with the God Listens Prayer App and a growing portfolio of streaming stations. Together, we are united by a single mission: to engage people to love Jesus, serve others, and spread Hope. Through radio, digital content, mobile apps, and live events, we connect millions with messages that point to Jesus and inspire everyday impact. If you are passionate about using your gifts to advance the Kingdom through media, we invite you to explore joining our team.

Job Type: Full‑time

Overview
The Vice President of Marketing provides enterprise‑wide leadership for Hope Media Group’s marketing strategy and execution across all brands and platforms. This role is responsible for building a performance‑driven marketing team and program that serves each brand and product team, accelerates audience growth, deepens engagement, strengthens brand equity, and increases donor acquisition.

Leadership

Foster a collaborative, accountable, and mission‑driven culture.

Develop high‑performing leaders across all marketing disciplines.

Strengthen cross‑department alignment across Radio Programming, Digital Content, Donor Development, and Technology.

Refine marketing organizational structure as needed for growth.

Shape corporate brand positioning and long‑term growth strategy.

Lead annual marketing planning and budget management.

Insights
Purpose:

Build a culture of measurable impact where data informs decision‑making and marketing investments produce measurable results and sustainable growth.

Responsibilities

Ensure KPIs and performance dashboards across all brands and platforms are built, maintained, and utilized.

Translate insights into actionable strategy for Campaigns and Digital teams.

Oversee campaign measurement, attribution modeling, and ROI analysis.

Lead audience research, market analysis, and segmentation strategy.

Guide annual planning through data‑driven forecasting and modeling.

Partner with internal departments to align growth goals.

Campaigns
Purpose:

Design and execute integrated campaigns for every brand/product that moves audiences along the engagement pathway — from awareness to involvement to investment.

Ensure enterprise‑wide campaign frameworks and planning processes are implemented and utilized.

Oversee multi‑channel marketing campaigns for all HMG brands.

Ensure consistent messaging and voice across broadcast, digital, PR, events, and donor initiatives.

Align campaign strategy with audience growth and donor engagement goals.

Establish post‑campaign reporting standards.

Strengthen internal collaboration between teams.

Oversee public relations strategy.

Digital
Purpose:

Drive measurable audience, prospect, and donor growth through digital content and channels.

Lead digital growth strategy across web, apps, streaming, email, text, paid media, and emerging platforms.

Optimize customer journeys and conversion funnels.

Oversee paid digital advertising strategy and vendor partnerships.

Align SEO, search, app growth, and audience acquisition strategies.

Ensure marketing automation and CRM integration.

Ministry Engagement

Pray for coworkers in team meetings.

Use Christian principles to work through conflict.

Participate in our listener Support Drives and pray for donors by phone as needed.

Participate in bi‑weekly ministry‑wide prayer huddles.

Non‑Essential Functions

Other duties as requested.

Requirements and Qualifications
Education
Bachelor’s degree in marketing, Business, Communications, or related field; or work experience equivalent.

Experience

7‑10 years of progressive marketing leadership experience.

Experience leading multi‑channel marketing teams.

Proven success in building performance‑driven marketing organizations.

Strong background in both traditional and digital marketing.

Demonstrated success scaling audience or customer growth.

Experience managing multi‑million‑dollar marketing budgets.

Experience in mission‑driven or nonprofit organizations preferred.

Demonstrated Faith

Committed to a personal relationship with Jesus Christ.

Grounded spiritually and biblically literate.

Comfortable praying for co‑workers in team meetings, leading spoken prayer, and participating in ministry prayer meetings and Bible studies.

Live Christian principles as defined by the ministry’s Statement of Faith & Biblical Beliefs.

Participate in on‑air fundraisers and pray for donors as needed.

Passion for leveraging the HMG’s media platforms for evangelism and discipleship.

Exhibit a strong moral character.

Active member of a Bible‑believing local church.

Knowledge, Skills, and Abilities

Enterprise strategic thinking.

Strong analytical and financial acumen.

Deep understanding of digital marketing ecosystems.

Ability to translate data into action.

Executive‑level communication skills.

Experience leading through change.

Strong team building and talent development skills.

Project and campaign governance expertise.

High emotional intelligence and collaborative leadership style.

Supervisory Responsibilities
Immediate supervision over a unit, section, or department. Recommends candidates for hiring, termination; prepares and conducts performance appraisals and salary reviews and applies company policies.

Travel
Occasional travel for conferences, leadership retreats, and market engagement.

Working Conditions and Environment
Occasional nights, weekends, or holidays for conferences or retreats.

Physical Requirements
Physical demands include light work, repetitive motion, and use of visual acuity for data analysis. Reasonable accommodations may be made for individuals with disabilities.

Benefits

Medical

Dental

Vision

Health Savings Account with employer contribution

Flexible Spending Accounts

Company Paid Short‑Term & Long‑Term Disability

EAP (Employee Assistance Program)

Generous Paid Time Off (PTO)

Three (3) Paid Mission Days

Twelve (12) Company‑Paid Holidays

403(b) Retirement with Company Match

Group Life Insurance

LegalShield/Identity Theft Protection

Access to Marketplace Ministry Chaplains

Third‑Party Recruiter Policy
Hope Media Group does not accept unsolicited resumes or candidate referrals from external staffing agencies or search firms. Submissions from third parties will not be considered and may be retained without obligation or payment or fees.

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