Regional Marketing Manager

Lead Marketing Strategy Across One of the Nation's Fastest-Growing Automotive Groups

Are you a strategic marketing leader who thrives on driving business growth across multiple locations?

We're looking for a

Regional Marketing Manager

to lead regional marketing strategy for a portfolio of automotive dealerships throughout the Midwest. In this role, you'll partner directly with Regional Vice Presidents, General Managers, dealership leaders, and corporate leadership to develop marketing strategies that increase vehicle sales, generate qualified leads, strengthen community engagement, and improve customer experience.

This is more than a marketing role-it's a business leadership position where your decisions directly impact revenue, market share, and operational performance.

If you enjoy combining strategy, analytics, leadership, and field marketing execution, we'd love to meet you.

What You'll Do
Develop Regional Marketing Strategy

Build annual, quarterly, and monthly regional marketing plans
Partner with dealership leadership to identify growth opportunities
Align marketing initiatives with inventory, sales, and operational priorities
Translate company initiatives into localized marketing strategies
Identify market trends, competitive opportunities, and customer insights
Drive Business Performance
Analyze marketing performance, sales trends, lead generation, and ROI
Monitor campaign effectiveness and optimize marketing investments
Develop regional scorecards and executive performance reporting
Make data-driven recommendations that improve business results
Manage marketing budgets across multiple dealership locations
Lead & Develop Your Team
Manage and coach Regional Marketing Leads
Establish priorities, goals, and performance expectations
Conduct performance reviews and ongoing coaching
Develop scalable marketing processes and best practices
Foster collaboration across multiple dealership teams
Partner with Dealership Leadership
Serve as the primary marketing advisor to Regional Vice Presidents and General Managers
Participate in regional business planning meetings
Align marketing with sales, fixed operations, BDC, staffing, and operational goals
Build strong cross-functional partnerships throughout the organization
Strengthen Community Presence
Develop regional community engagement strategies
Partner on sponsorships, events, and local marketing initiatives
Evaluate partnerships based on business impact and brand visibility
Support dealership reputation and customer engagement initiatives
Improve Marketing Operations
Standardize campaign deployment and reporting processes
Leverage AI, automation, analytics, and technology to improve efficiency
Ensure brand consistency across all dealership locations
Support continuous improvement initiatives throughout the marketing organization
Requirements

What We're Looking For

Bachelor's degree in Marketing, Business, Communications, or a related field
5-8+ years of progressive marketing leadership experience
Experience supporting multi-location, retail, franchise, or dealership operations
Strong strategic planning and business analysis skills
Experience managing marketing budgets and performance metrics
Ability to influence senior leaders and cross-functional teams
Excellent communication and presentation skills
Willingness to travel throughout the assigned region
Preferred Experience

Experience in one or more of the following industries:
Automotive
Powersports
RV
Retail
Franchise Operations
Additional experience with:

Regional or Field Marketing
Multi-Location Marketing
CRM Platforms
Digital Marketing
Marketing Analytics
Business Intelligence Tools
Customer Acquisition
Team Leadership
Why You'll Love This Role

You'll have the opportunity to:

Influence marketing strategy across multiple dealership locations
Partner directly with executive leadership
Build and mentor a high-performing regional marketing team
Make measurable business impact through data-driven decision making
Help shape the future of one of the fastest-growing dealership organizations in the country
Work in an environment that values innovation, collaboration, and continuous improvement
Success in This Role Looks Like

You'll be measured on your ability to deliver results including:

Sales growth
Qualified lead generation
Website and showroom traffic
Marketing ROI
Market share growth
Customer acquisition and retention
Regional marketing execution
Team development and engagement
Executive partnership and stakeholder satisfaction
Brand consistency across all locations