Creative Services Specialist Social Media

Overview: The City of Flagstaff’s Convention and Visitors Bureau is seeking a Creative Services Specialist – Social Media to lead the planning, creation, implementation, and management of innovative social media strategies that showcase Flagstaff as a premier travel destination. The role involves developing engaging, high‑quality content across multiple digital platforms, monitoring online conversations, analyzing performance metrics, and supporting the Bureau’s overall marketing goals.

Responsibilities

Provide excellent customer service to internal and external customers, including design, production, and consultation services.

Develop an annual plan with strategy and goals aligned with the organization’s objectives.

Lead the management of the CVB’s presence on all social media channels in close collaboration with the Marketing and Media Department.

Communicate with social media followers, responding to queries promptly.

Capture photography weekly for multiple posts and create supporting graphics for marketing campaigns.

Produce at least two 15–30 second videos weekly, including storyboarding and video editing for distribution.

Assist the Creative Services Manager in developing advertising strategies and communications materials.

Build and maintain community relationships with local businesses and attractions to increase visitation.

Develop and implement long‑range programs and day‑to‑day duties that foster positive community relations and outreach.

Conceptualize creative marketing and branding strategies to position Flagstaff as a premier tourism destination.

Produce logos for CVB events and promotional campaigns, ensuring branding integrity through vendor oversight.

Develop and edit copy for advertising and communications.

Design and produce print and online creative collateral and publications weekly.

Assist in the production process, copy approvals, printing approvals, and attend press checks as needed.

Provide input on the CVB website process and structure.

Collaborate with Sales, Marketing, Public Relations, and Visitor Services to develop presentations and collateral.

Procure photo imagery and illustrations for CVB advertising, collateral, and publications.

Maintain the CVB digital photo and video libraries and fulfill requests from stakeholders, media, and staff.

Maintain proactive relationships with media community members by promptly fulfilling image and information requests.

Perform other duties as assigned.

Qualifications

Associate degree in Graphic Design, Visual Communications, or a related field.

At least two years of progressively advancing creative responsibilities in an agency, design firm, publishing house, or in‑house marketing environment.

Valid driver’s license.

Relevant education and experience may be substituted on a year-for-year basis; however, a driver’s license is not substitutable.

Desired Experience and Training

Bachelor’s degree in Graphic Design, Visual Communications or related field.

Knowledge and experience with photography and photographic principles.

Experience with digital illustration.

Experience with video production and editing.

Strong knowledge of design principles and art composition (e.g., page layout, color theory, typography, imagery).

Benefits and Compensation
The City of Flagstaff offers a competitive salary range of $57,345.60–$86,028.80, based on qualifications and experience. Benefits include:

Arizona State Retirement System with 100% match

457 Deferred Compensation Options

Up to 4% annual pay for performance increase

Group insurance: health, dental, and vision

Flexible & Health Savings Accounts

13 paid holidays, vacation, sick leave, personal leave, paid parental leave, bereavement, jury duty

Life insurance, AD&D, short‑ and long‑term disability, voluntary life insurance

First‑time homebuyer assistance

Qualified public student loan forgiveness program

Tuition assistance

Employee clinic, telehealth, wellness program & incentives

Tobacco cessation program

Employer assistance program

Recognition awards: Workiversary, WOW, On‑the‑Spot, 7k Award, City Manager’s Excellence Awards

Employee discounts: Mountain Line bus Eco Pass, Aquaplex, recreation centers

The City of Flagstaff is an equal‑opportunity employer and encourages applications from individuals of all backgrounds.

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