Marketing Communications V

Job Title: Marketing Communications V / Lead Marketing (Client To Go)
Location: Houston, TX 77077 (Hybrid) (Travel: Candidate will be required to travel to Houston 2nd week of work and then again when requested)
Duration: 6 Months
Remote - Candidates MUST work CST hours Monday to Friday 8:00 am to 5:00 pm
Interviews: TEMAS - there will be 2 rounds of interviews
Job Summary
The Client To Go Marketing Lead drives the strategy, execution, and performance of all marketing efforts to drive customer acquisition, engagement and retention. This role oversees the full marketing ecosystem, including campaign strategy, channel execution, analytics, and cross-functional alignment with Sales, Merchandising, and Store Operations. The position plays a critical role in translating business objectives into measurable marketing programs while building the infrastructure, processes, and insights needed to scale the business effectively.

Key Responsibilities
1. Marketing Strategy
Define and lead annual and quarterly marketing strategies aligned with revenue, margin, and customer growth goals.

Translate business priorities into:

Integrated campaign strategies

Customer acquisition and retention plans

Promotional and pricing strategies in partnership with Merchandising

Drive a structured test-and-learn roadmap to evaluate and scale growth initiatives, including pilots, promotions, and in-store activations

Partner with leadership to identify opportunities for:

Market expansion

Customer segmentation and targeting

Store-level growth strategies

2. Integrated Campaign & Content Leadership
Own the end-to-end campaign lifecycle, including planning, execution, and performance analysis.

Lead development of:

Annual campaign calendar

Monthly promotional plans aligned to merchandising priorities

Ensure consistency of messaging and brand across all marketing channels

Partner with Creative teams to develop campaign themes and assets

Align campaigns with merchandising priorities, pricing strategies, and promotional cadence

3. Channel Strategy & Optimization
Oversee strategy, execution, and performance across all marketing channels:

3.1 Digital & CRM

Lead email marketing strategy, segmentation, and lifecycle programs

Define CRM roadmap and oversee customer data strategy and activation

3.2 Paid Media

Manage digital advertising strategy, budget allocation, and ongoing optimization

Ensure alignment between creative, messaging, and campaign objectives

3.3 Social Media

Oversee content strategy, publishing cadence, and engagement

Manage agency and vendor relationships

Ensure alignment with broader campaign strategy

3.4 In-Store & Local Marketing

Oversee flyers, signage, and in-store communications

Support Market Development Leads (MDLs) with localized marketing efforts

Drive initiatives to increase store traffic and conversion

3.5 Promotions & Pricing Activation

Oversee development and execution of promotional strategies, including offers and discounts

Partner with Revenue Management to align on margin and budget considerations

Ensure effective execution of promotional workflows

4. Sales & Store Alignment
Serve as a key connector between Marketing, Sales, and Store Operations.

Ensure marketing programs are:

Clearly communicated

Operationally executable

Measurable at the store level

Enable Sales teams with:

Campaign insights

Customer targeting strategies

Lead generation tools and support

Support Sales team with relevant materials, insights, and data

Align marketing efforts with store-level KPIs such as traffic, conversion, and sales

5. Marketing Performance, Analytics & ROI Ownership
Build and own a comprehensive marketing measurement framework to assess channel and campaign effectiveness.

Define and track key performance indicators (KPIs), including:

Customer acquisition cost (CAC)

Customer lifetime value (LTV)

Incremental revenue and margin

Campaign-level return on investment (ROI)

Partner with Analytics and Revenue Management to:

Develop attribution models and measurement methodologies

Quantify the impact of marketing and sales initiatives

Translate insights into clear, actionable recommendations for leadership and Sales

Ensure marketing performance is tied directly to business outcomes

6. Customer Insights & Voice of Customer

Lead customer research initiatives, including interviews, surveys, and behavioral analysis

Develop a deep understanding of customer needs, purchase drivers, and barriers to conversion

Apply insights to improve campaign strategy, messaging, and overall customer experience

7. Operational Excellence & Process Development
Establish scalable marketing operating processes, including planning cadences and cross-functional alignment rhythms.

Build and document processes for:

Campaign planning and execution

Content development

Promotion creation

CRM implementation and marketing support

Manage agency and vendor relationships

Ensure centralization of assets, documentation, and workflows

8. Innovation, Testing & Optimization
Lead development and execution of growth experiments, including:

Referral programs

Pricing and promotional pilots

In-store and experiential initiatives

Establish frameworks to:

Measure performance

Scale successful programs

Discontinue underperforming efforts

Key Outcomes / Success Metrics

Improved visibility and accountability of marketing ROI

Growth in customer acquisition and retention

Increased efficiency across marketing spend and channels

Strong alignment between Marketing, Sales, and Store Operations

Development of scalable marketing infrastructure (CRM, analytics, reporting)

Measurable contribution to revenue, traffic, and engagement

Required Skills & Experience

10+ years of marketing experience, including ownership of multi-channel strategies

Demonstrated ability to drive measurable business results

Experience in

Marketing analytics and performance measurement

CRM and lifecycle marketing

Performance marketing channels

Strong cross-functional leadership and stakeholder management experience

Ability to build structure, processes, and measurement frameworks

Strategic thinker with a strong execution mindset

Leadership & Mindset

Strong business orientation with a focus on revenue and performance

Data-driven decision maker

Comfortable operating across both strategy and execution

Effective collaborator across diverse teams

Builder mindset with the ability to create clarity and structure in evolving environments

Role Impact

This role strengthens marketing as a performance-driven function by

Connecting marketing efforts directly to business outcomes

Establishing consistent measurement and accountability

Driving alignment across cross-functional teams

Building a foundation for scalable, sustainable growth

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