Vans: Head of Regional Marketing, Americas

Head of Regional Marketing, Americas Reporting directly to the General Manager for Vans AMER, the Head of Regional Marketing transforms global brand and marketing strategy into regionally relevant, commercially impactful execution across the AMER region.
Responsibilities Own and deliver the Americas marketing strategy, translating global priorities into high‑impact regional plans centered on paid media, CRM, wholesale marketing, and retail marketing to drive demand and conversion.
Lead regional paid media strategy across channels, optimizing investment allocation, audience targeting, and channel mix to maximize reach, efficiency, and return on investment.
Manage the AMER marketing budget, controlling spend across paid media, wholesale, and brand marketing, while collaborating with LATAM marketing to align regional budgets and priorities.
Partner with retail leadership to design best‑in‑class retail and wholesale marketing programs that increase traffic, conversion, and in‑store brand experience.
Guide integrated planning and operating cadence, aligning annual, seasonal, and in‑season plans with global rhythms and ensuring media, retail, and GTM priorities are fully integrated.
Serve as the primary marketing partner to the Americas Commercial GM, embedding marketing—including media, wholesale, and retail activation—into GTM strategies across all consumer and customer touchpoints.
Drive in‑market activation and localization, ensuring consistent brand expression while tailoring paid media, messaging, and retail programs for local relevance.
Own regional marketing results with a focus on media performance, retail traffic, and conversion metrics, using data to drive continuous optimization.
Lead the regional marketing team and agency ecosystem, ensuring tight alignment across brand, media, digital, and commercial teams to deliver against business objectives.
Qualifications 12+ years of experience and professional achievements in marketing.
Deep experience in media strategy, planning, and optimization with a strong grasp of ROI, attribution, and performance marketing levers.
Strong understanding of retail dynamics and how marketing drives traffic, conversion, and in‑store performance across owned retail and wholesale channels.
Ability to translate brand strategy into growth‑driving plans, balancing long‑term brand objectives with short‑term performance goals.

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