Digital Marketing Operations Manager

Chicago-Based | On-Site

The Role
Midwest Express Clinic is seeking a highly organized, hands-on Digital Marketing Operations Manager to support the execution, oversight, and continued improvement of our digital marketing programs.
This role combines paid media execution, campaign auditing, creative coordination, social media oversight, spend monitoring, agency and vendor management, and marketing project management.
The ideal candidate is comfortable working directly inside digital advertising platforms, reviewing campaign performance, coordinating creative assets, monitoring organic social media activity, and managing multiple priorities simultaneously.

This person will work cross-functionally with internal stakeholders and external partners to ensure marketing initiatives are executed accurately, consistently, and on time.

This is not a purely strategic or administrative position. The successful candidate will be expected to actively manage marketing execution, identify issues, recommend improvements, and keep projects moving from concept through completion.

What You'll Own
Digital Campaign Execution

Support the day-to-day execution of paid and organic digital marketing campaigns
Build, manage, and review campaigns across Google Ads and Meta Ads Manager
Ensure campaigns launch accurately, on time, and in alignment with established objectives
Review campaign structure, targeting, audiences, geographic settings, creative, placements, and budget pacing
Conduct regular account and campaign audits to identify errors, inefficiencies, wasted spend, and opportunities
Monitor conversion tracking, pixels, tags, and platform configurations
Translate performance reporting into practical recommendations and tactical adjustments
Proactively identify new tests, tactics, and opportunities for improvement
Confirm that approved campaign changes are implemented correctly
Social Media Oversight

Oversee the execution and consistency of organic social media activity across relevant platforms
Review social media calendars, planned posts, creative assets, captions, and campaign messaging
Ensure social content aligns with brand standards, business priorities, and established objectives
Identify timely trends, educational topics, community stories, and content opportunities
Provide feedback on content quality, messaging, platform fit, and performance potential
Monitor social media performance, including reach, engagement, views, clicks, shares, and follower growth
Recommend adjustments based on audience response and platform performance
Coordinate with internal stakeholders and external partners to obtain needed information, approvals, photos, videos, or other assets
Help maintain a consistent, professional, and locally relevant digital presence
Monitor comments, messages, mentions, and audience sentiment, escalating concerns when appropriate
Creative Coordination

Manage creative projects from initial request through briefing, production, review, approval, and final delivery
Prepare clear creative briefs that communicate objectives, audiences, messaging, formats, and deadlines
Coordinate revisions between internal stakeholders, agencies, designers, and vendors
Review creative materials for accuracy, quality, brand consistency, compliance, and platform requirements
Provide constructive feedback on creative concepts and executions
Confirm that final assets are delivered in the correct formats and used in the intended campaigns
Maintain an organized library of approved creative assets
Identify opportunities to refresh, test, or repurpose existing creative across marketing channels
Help ensure there is sufficient creative variety to support testing and campaign optimization
Agency and Vendor Coordination

Serve as an internal point of contact for marketing agencies, vendors, and external partners
Track deliverables, deadlines, campaign launches, and open action items
Coordinate recurring meetings and follow-up communications
Review reporting and ensure agreed-upon initiatives are completed accurately and on time
Identify missed deadlines, execution issues, reporting discrepancies, or unclear recommendations
Maintain documentation of decisions, responsibilities, deadlines, and next steps
Escalate significant issues when leadership involvement is needed
Support vendor onboarding, invoice review, and related administrative processes
Spend Monitoring and Reporting

Monitor marketing spending and campaign pacing across active initiatives
Identify unexpected spending, underspending, overspending, or incorrectly allocated budgets
Review invoices and maintain accurate expense tracking
Maintain marketing dashboards, project trackers, and KPI scorecards
Prepare clear and concise performance updates
Help ensure reporting is accurate, consistent, and delivered on time
Partner with other departments on budgeting, forecasting, and deeper performance analysis
Marketing Project Management

Maintain centralized marketing calendars and project trackers
Coordinate multiple initiatives, locations, stakeholders, and deadlines simultaneously
Follow up proactively to keep projects moving
Identify missing approvals, delayed creative, tracking issues, and potential roadblocks
Communicate status updates clearly and flag items requiring attention
Create repeatable processes that improve organization, visibility, and execution
Help reduce the need for day-to-day oversight from senior leadership
Qualifications
Required

Bachelor's degree in Marketing, Communications, Business, or a related field
Three or more years of relevant experience in digital marketing, paid media, marketing operations, or campaign execution
Hands-on experience building, managing, and auditing campaigns in Google Ads and Meta Ads Manager
Experience reviewing campaign structure, targeting, creative, conversion tracking, and budget pacing
Experience overseeing or coordinating organic social media programs
Strong understanding of social media platforms, content formats, audience engagement, and performance metrics
Ability to review creative briefs, campaign messaging, social media content, and marketing assets
Experience coordinating photos, videos, graphics, and other creative deliverables
Familiarity with pixels, tags, conversion events, attribution, and campaign tracking
Experience working with marketing agencies, vendors, or external partners
Experience managing multiple projects and priorities simultaneously
Strong organizational skills, attention to detail, and follow-through
Ability to identify problems and recommend practical solutions
Excellent written and verbal communication skills
Proficiency with Microsoft Excel and PowerPoint
Ability to work independently in a fast-paced environment
Ability to work on-site in Chicago
Preferred

Healthcare, multi-site retail, franchise, or consumer-services experience
Experience supporting marketing across multiple physical locations
Experience overseeing social media for a multi-location or consumer-facing organization
Experience reviewing short-form video and social media creative
Familiarity with Google Analytics 4, Google Tag Manager, or similar reporting tools
Familiarity with Canva, Adobe Creative Suite, CapCut, or similar creative platforms
Experience with influencer, creator, community, or employee-generated content programs
Familiarity with programmatic advertising or additional digital advertising platforms
Experience using project management software
Experience using AI tools to improve marketing execution, reporting, quality control, or workflow efficiency
What Success Looks Like
A successful Digital Marketing Operations Manager will:

Improve visibility and accountability across active marketing initiatives
Ensure campaigns and creative deliverables are completed accurately and on time
Strengthen the consistency and quality of digital and social media execution
Identify campaign issues and improvement opportunities proactively
Provide useful feedback on creative and social media performance
Maintain accurate spend, project, and performance tracking
Improve coordination between internal stakeholders and external partners
Create scalable processes that improve marketing organization and execution
Provide leadership with clear and dependable marketing updates
Operate independently while knowing when an issue should be escalated