Digital Media Trader, Retail Search

Job Location BOSTON GO & TECH CENTER

Job Description

The Digital Media Buyer is responsible for planning, activating, optimizing, and measuring digital media campaigns that drive business growth, brand equity, and sales performance. This role combines media expertise, data-driven decision making, and strong operational execution to ensure P&G brands reach the right consumers with the right message at the right time. The ideal candidate is passionate about digital media, skilled in campaign management and analytics, and thrives in a fast-paced environment where continuous optimization and business impact are essential.
Key Responsibilities

Campaign Activation & Execution

Execute digital media campaigns across multiple channels.
Build, launch, QA, and monitor campaigns to ensure flawless execution.
Manage campaign trafficking, tagging, audience targeting, and creative deployment.
Maintain platform best practices and operational excellence throughout campaign lifecycles.
Media Buying & Optimization

Purchase and manage media inventory across key digital platforms and publisher networks.
Monitor campaign pacing, delivery, and performance against established KPIs.
Continuously optimize bids, audiences, placements, frequency, budgets, and creative performance.
Recommend changes that improve efficiency, effectiveness, and return on investment.
Audience & Data Strategy

Activate first-party, retailer, behavioral, contextual, and platform audiences.
Leverage consumer and shopper data to improve targeting precision and campaign performance.
Collaborate with analytics and measurement teams to identify growth opportunities and insights.
Retail Media Excellence

Execute search and display campaigns across retailer media networks including Amazon, Walmart, Target, and other key partners.
Support digital shelf growth objectives by increasing visibility, traffic, conversion, and share.
Coordinate with brand, customer, and eCommerce teams to align media investments with retailer priorities.
Performance Measurement

Analyze campaign performance and communicate actionable insights.
Deliver post-campaign reporting and optimization recommendations.
Track key metrics such as ROAS, CPC, conversions, reach, frequency, engagement, and sales impact.
Support testing and learning initiatives that improve future media investments.
Partnership & Collaboration

Work closely with Brand, Analytics, eCommerce, Creative, Agencies, and Media Operations teams.
Support strategic planning by providing platform expertise, marketplace intelligence, and performance insights.
Build strong relationships with platform representatives and media partners to identify innovation opportunities.
Job Qualifications

Required

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
Strong analytical and quantitative skills.
Exceptional attention to detail and project management capabilities.
Preferred

Experience with Amazon DSP, The Trade Desk, Google Ads, DV360, Meta, TikTok, Walmart Connect, or other retail media platforms.
Knowledge of audience targeting, attribution, measurement, and digital marketing technologies.
Familiarity with eCommerce and retail media ecosystems.
Experience working with large-scale consumer brands.
Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.
Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.
We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Immigration Sponsorship is not available for this role.
For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s
Procter & Gamble participates in e-verify as required by law. Qualified individuals will not be disadvantaged based on being unemployed.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Job Schedule Full time
Job Number R000148158
Starting Pay / Salary Range $85,000.00 - $122,200.00 / year
P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.

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