Field Marketing Manager (m/f/d) – North America

xSuite is growing its North America presence and is looking for a hands-on Field Marketing Manager to own end-to-end event and community marketing for the region. You'll drive our webinar and event calendar from first concept to post-event follow-up, be the face of xSuite within the industry communities and partner ecosystems that matter to our SAP-focused buyers, and act as the connective tissue between global HQ marketing and local execution in North America. You'll join a young, dynamic team - both the Global Marketing team and a US team built around a driven BDR, strong AEs, and seasoned GTM leadership.
What You'll Own Events & Webinars, End-to-End : Plan, produce, and run the full lifecycle of North America events and webinars — concept, speaker/content coordination, promotion, logistics, execution, and post-event follow-up/reporting.
Industry Communities & External Stakeholders : Build and manage relationships with industry associations, user groups, analysts, and partner organizations relevant to SAP-driven finance and procurement audiences.
Pipeline Generation & Sales Impact : Partner closely with the BDR and Sales teams to ensure our local marketing activities generate measurable pipeline, qualified meetings, and revenue opportunities.
Customer Contact & Case Studies : Build direct relationships with customers and drive the creation of case studies and reference stories that support sales and brand credibility.
Lead Processing in HubSpot : Own lead capture, routing, and follow-up workflows in HubSpot for all North America events and campaigns, ensuring clean handoff to the BDR/sales team.
Budget Co-Ownership : Shape and manage the regional marketing budget to maximize impact, with co-ownership in driving overall marketing strategy for North America.
HQ–Local Bridge : Act as the link between global marketing HQ and North America execution, keeping regional plans aligned with central priorities and vice versa.
Message Localization : Translate central messaging, campaigns, and content into initiatives that land with the North America market and its specific audiences.
Hands-On Delivery : This is a builder role, not a strategist-only seat — you'll be running the logistics as much as setting the plan.
What You Bring Experience working hand-in-hand with software sales teams, with a strong understanding of pipeline generation, lead conversion, and sales enablement.
Proven experience organizing B2B events and webinars end-to-end (not just supporting them
Working knowledge of HubSpot for lead management, campaign tracking, and reporting
Experience managing relationships with industry communities, associations, or external partner/stakeholder networks
Comfort engaging directly with customers and turning those relationships into case studies and proof points
Comfort operating as a bridge between global and local teams, translating central strategy into regional action
A growth mindset: comfortable in a scaling organization, willing to build processes where none exist yet
Hands-on mentality: equally comfortable planning a strategy and stuffing swag bags
Willingness to travel frequently, including bi-yearly HQ visits and Boston office team events
Shape how field marketing is built and scaled across North America. We'd love to hear from you.

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