YouTube Production Manager

Marketing Manager

This position elevates brand reputation, strengthens enterprise messaging, and expands audience engagement through compelling external video content across YouTube and social media platforms. The person in this role leads a high-performing team and owns the YouTube video production strategy, including the channel's visual identity, content direction, and overall audience experience. The person drives storytelling excellence, creative execution, and content performance to deliver measurable business impact and deepen engagement with external audiences. The person partners across communications, digital, creative, and business teams to align video content investments with enterprise priorities and brand objectives. This role follows a hybrid work schedule and is based at 550 South Tryon Street, Charlotte, NC.
In this role, you will:
Develop external video strategies aligned with enterprise messaging priorities
Expand audience engagement through audience-informed content planning
Guide narrative development that strengthens brand trust and relevance
Define and maintain YouTube channel identity and content standards
Lead content delivery operations that drive quality and business impact
Partner with leaders to align content initiatives with priorities
Shape innovative content concepts that increase audience engagement
Refine content strategy through analytics and audience insights
Identify emerging content opportunities that support channel growth
Required Qualifications:
5+ years of Marketing, Digital Marketing, Digital Platforms, Social Media or E-business experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
2+ years of Leadership experience
Desired Qualifications:
Experience developing external video strategies aligned with enterprise messaging priorities
Experience growing audience engagement through analytics-driven content planning efforts
Experience leading brand storytelling initiatives that strengthen reputation and trust
Experience managing YouTube content strategy, channel identity, and audience growth
Experience partnering with business leaders on strategic communications initiatives
Experience optimizing content performance through audience insights and measurement data
Job Expectations:
Ability to travel up to 15% of the time
Office Location & Pay Range:
550 South Tryon Street - Charlotte, NC ($100,000 to $163,000)
Posting End Date:
14 Aug 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.