Digital Marketing Generalist

Digital Marketing Generalist

SSDM is looking for its next Digital Marketing Generalist. This role will collaborate with the teams to create innovative ideas and support cross-platform digital marketing execution, including content operations, CMS updates, SEO, reporting, and general digital support across multiple clients.
Responsibilities:
Write short-form messaging for blog posts, website updates, email snippets, and content blocks across a variety of tones.
Support basic SEO tasks such as keyword usage, metadata, alt text, formatting, and content optimization.
Optimize existing content for clarity, usability, and on-page SEO fundamentals.
Perform light keyword research to support content updates and recommendations.
Update websites through CMS platforms (e.g., WordPress) including publishing content, updating pages, and supporting basic site maintenance.
Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to support monthly/quarterly reports.
Create and manage paid media activities in Google, Linkedin, and Meta
Assist in preparing monthly/quarterly reporting by pulling metrics, identifying simple trends, and summarizing insights.
Implement simple on-page updates such as title tags, meta descriptions, header formatting, and internal linking.
Collaborate with team members to support day-to-day execution across multiple marketing tasks.
Help manage social media content publishing, scheduling, and monitoring engagement.
Editing, proofing + QA on projects
Quickly switch between tasks such as content publishing, reporting pulls, social scheduling, light copywriting, and QA.
Learn new platforms and tools independently with minimal guidance.
Support account teams with content gathering, asset organization, and light project coordination.
Communicate clearly with internal teams to clarify tasks, gather requirements, and provide status updates.
Requirements:
Bachelor's degree in Advertising, Marketing, Communications, Public Relations or relevant field or equivalent experience.
Excellent communication skills.
Ability to work creatively while managing a consistent workload.
Ability to build rapport and have a positive attitude.
Ability to work within a creative team environment.
Self-driven, time management and planning skills in a fast-paced environment.
Comfortable navigating Google Analytics (GA4) and pulling performance metrics.
The ongoing drive to push the creative envelope and keep up with the latest digital trends.
Willingness to learn and be adaptable to change.
Strong organizational, time management, and analytical skills.
Ability to work within a team and independently.
Experience working inside CMS platforms (WordPress preferred).
SEO copywriting experience
1-3 years of technical SEO experience, paid digital media and analytics experience
Ability to write in multiple tones and formats.
Execution-first mindset with attention to detail.
Demonstrated knowledge of data analysis tools and methodology.
Outstanding ability to think creatively, strategically, and identify and resolve problems.
Remain current on industry, customer and technology trends, and look for opportunities to incorporate them into your creative concept.
What We Offer
A fast-paced, ever-changing and exciting environment
A collaborative culture that embodies teamwork but where accountability is required
Full-time-hybrid, salary position + profit sharing
Compensation & Profit Sharing
SSDM offers a competitive salary range of $50,000-$85,000 commensurate with experience.
In addition, every team member receives annual profit sharing, beginning on your first day. You'll be 20% vested your first full year, increasing annually until fully vested at year five. Profit-sharing distributions are paid out in December as a lump sumabove and beyond your salary.
Benefits
We offer several medical plan options with SSDM contributing to premiums, plus dental and vision coverage.
401(k) Retirement Plan
Access to multiple 401(k) plan types, with a company match of up to 3% of your contributions. Available after your 90 days of employment.
Time Off
Paid Time Off (PTO): 15 days annually, available after 90 days of employment.
Paid Holidays: New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas Eve, and Christmas Day.