TikTok LIVE & Music Product Marketing Manager

About The Team The TikTok Product Marketing team is a dynamic group of creative thinkers and strategic builders, united by a passion for storytelling, culture, and innovation. At TikTok, live content creates new ways for viewers and creators to explore real‑time creativity, deeper engagement, and meaningful experiences at scale.
About The Role We are looking for a Product Marketing Manager, with a track record of bringing campaigns and products to market. This is a critical role that will focus on setting our global marketing strategies and execution plans to bring our live‑streaming product to billions of users and creators worldwide. This is a high‑impact role at the intersection of product, culture, and storytelling. You will define global positioning, craft compelling narratives, and lead end‑to‑end campaign execution, while partnering closely with product, regional marketing, and cross‑functional teams. Based out of Los Angeles, the product marketing manager will spearhead global product marketing strategies, positioning, messaging and creatives, while enabling aligned regional campaigns that also reflect nuances.
Key Responsibilities Campaign Development & Execution: Lead end‑to‑end development and execution of high‑impact marketing campaigns. Translate product features and/or programs into compelling, culturally relevant stories that drive awareness and adoption. Ensure that all marketing materials, creative, messaging, and timelines are aligned with campaign goals.
Cross‑Functional Coordination: Work closely with creative, media, social, PR, Product Managers, artist teams, insights, finance, and other internal teams to ensure campaigns are effectively planned and executed across all channels. Align global strategy with regional teams to ensure effective, locally nuanced execution. Act as a connective force across a highly matrixed organization.
Program Coordination: Support planning for owned programs. Identify opportunities to innovate formats and elevate creator and viewer experiences.
Brand Consistency: Ensure all marketing campaigns and materials are consistent with the company’s brand voice, messaging, and design standards. Maintain brand integrity across all touchpoints.
Qualifications Minimum Qualifications 5 years of experience in product marketing, campaign management, or integrated marketing.
Proven track record of launching campaigns that drive product awareness and adoption.
Strong project management skills with the ability to manage multiple workstreams simultaneously.
Demonstrated ability to collaborate effectively across cross‑functional teams.
Creative thinker with a passion for storytelling and culture.
Preferred Qualifications Experience in livestreaming, music products, creator platforms, or social media ecosystems.
Experience developing and executing global marketing campaigns.
Comfortable operating in a fast‑paced, highly matrixed environment.
Strong communication and presentation skills, with the ability to influence stakeholders at all levels.
Deep passion for TikTok, creators, and the evolving digital culture landscape.
Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information Compensation: Base salary range for this position in Los Angeles is $92,340 - $159,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the total package including discretionary bonuses, restricted stock units, and benefits. Employees have day‑one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure). The company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) candidates Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; 3. Exercising sound judgment.

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