Senior Associate, Paid Search

Paid Search Sr. Associate

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.
The Paid Search Sr. Associate executes Search Campaigns and has a strong hand in the strategic approach for search campaigns. The goal for this role is to "bridge" the campaign execution and client objectives, deeply understanding client needs and ensuring our Search execution and management delivers against these goals.
Responsibilities:
Responsible for ongoing management, execution, and monitoring of SEM campaigns
Oversee day-to-day management of approved budgets and pacing progress, supporting Associate in financial system updates and changes in publisher mix
Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations
Partner with Search Associate to train and mentor on Search campaign management and executional best practices
Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture
Steward submissions through client med/legal review process, and accurately launch new campaigns in alignment with approved assets
Partner with Search Supervisor to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed
Lead reporting work stream by providing insights; giving meaning and next steps to performance data
Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up
Support development of Search plan, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives
Qualifications:
2+ years of direct Search campaign management
Intermediate expert level proficiency in MS Excel
Understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search Ads 360, etc; able to navigate, establish settings, pull reports, and implement changes across platforms
Understanding of Search metrics and how they are connected
Healthcare industry knowledge a plus
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: USD $60,800.00 - USD $84,000.00/Annually.