Lifecycle Marketing Manager

Lifecycle Marketing Manager

Hot Job
1 Santa Monica Office CA HQ - Santa Monica, CA 90404
Overview

Salary Range $70,000.00 - $75,000.00 Salary/year
Description

About Hawke Media
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We're shifting the agency paradigm by putting client success ahead of our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
Job Summary
At Hawke, we work smart, not hard. We are looking for a top-notch Lifecycle expert to develop and execute integrated email, SMS and Loyalty programs that drive higher engagement, retention and ROI with our clients. You're a cut above the rest with a strong focus on automation building, segmentation, AB testing, data-analysis, and creative thinking. A self-starter who has incredible communication skills, and project management is your middle name. In short, you are a Lifecycle Guru, come join our team!
Qualifications

Job Responsibilities
Serving as the point of contact for development and management of individual clients, dealing with communication, execution and reporting for the Lifecycle channel
Campaign development, management and optimization working with 8 to 10 clients at a time in varying industries.
Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
Develop the email creative approach, brief clients on creation & production
Launch and QA new email campaigns on varying email service providers
Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, time of send, content, etc.
Reporting, track and analyze weekly & monthly email KPI's
Collaborate and integrate with the Paid Media, Strategy, Creative, Email and Content teams.
Present monthly reporting and insights to clients.
Participate in regular client calls and meetings.
Create and present executive summary, QBR's, wrap up reports, seasonal and yearly plans.
Stays up to date with industry news, trends and innovations.
Job Skills
1-2 years of email marketing or lifecycle marketing experience
Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere
Strategic thinking, prioritization skills and troubleshooting are in your DNA
Firm understanding of digital marketing principles, specifically email marketing best practices
Excellent written and verbal communication skills - comfortable with daily video conferencing calls
Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP
SMS knowledge a plus
Ability to work independently
Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP
Experience in Photoshop, copywriting, HTML is a plus
Broad understanding of email service providers, fluency in at least 1 preferred
Most used include: Mailchimp and Klaviyo
Bonus points for any CRM or Enterprise platform knowledge
Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
Experience with or understanding of web analytics (Google Analytics, Omniture or similar)
Positive, "can-do" and "will-do" attitude at all times, no days off.
Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.
Role Based Competencies & Behaviors
Broad understanding of ESPs, fluency in at least 2 Hawke preferred systems. Knowledge of targeting strategies based on customer lifecycle segmentation, conditional logic & predictive analytics. Demonstrate automation building, segmentation, AB testing, data-analysis, and creative strategic thinking skills
Understands best practices for optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws.
Manage data-collection, assist in project management, research, brainstorming, and other Lifecycle responsibilities. Track and analyze weekly, monthly, quarterly, and annual email KPI's.
Client relationship: Establishing and maintaining strong working connections. Excellent verbal and written communication skills with a knack for problem solving. Possess presentation skills both in person and video.
Time & Project Management skills: High attention to detail and willingness to learn new skills and platforms. Ability to hit and exceed deadlines required.
Team player: Always willing to do their fair share of work and take accountability. Receptive to feedback and coaching from teammates and supervisors. Able to thrive in fast paced team environments, capability to work independently.
First 30 Days

Learn & Observe
Complete onboarding and become familiar with Hawke's lifecycle processes, tools, and quality standards.
Build relationships with clients and cross-functional partners while shadowing meetings and campaign execution.
Learn each assigned client's business, goals, lifecycle strategy, KPIs, and current automations.
Begin contributing to campaign builds, QA, reporting, and client communication with guidance.
Demonstrate proficiency in Hawke's preferred ESPs and internal workflows.
Days 3160

Execute with Support
Begin independently managing day-to-day execution across assigned client accounts while receiving coaching.
Own campaign launches, QA, reporting, and routine client communication.
Identify optimization opportunities and contribute recommendations to improve client performance.
Build confidence presenting campaign results and participating in client meetings.
Consistently deliver work on time while maintaining quality and attention to detail.
Days 6190

Own the Client Engagement
Independently manage a client roster, serving as the primary point of contact for assigned clients.
Own campaign strategy, execution, reporting, and client communication with minimal oversight.
Develop proactive recommendations and testing ideas that support client goals.
Effectively collaborate with Strategy, Creative, Paid Media, and Content teams to deliver integrated lifecycle programs.
Consistently meet Hawke's expectations for client satisfaction, execution quality, and account ownership.
What We Offer

Health and Wellness
Medical, Dental, and Vision Coverage
Health Savings Account (HSA) or Flexible Spending Account (FSA)
Employee Assistance Program (EAP)
Financial Benefits
Competitive Base Salary
401(k) with Company Match
Life and Disability Insurance
Time Off
Unlimited Paid Time Off (PTO)
Paid Holidays
Paid Paternal/Maternal Leave
Growth and Development
Ongoing Training and Learning Opportunities
Career Path Progression