Vice President, Product Commercialization

Role Description

The Vice President, Product Commercialization is a senior builder and commercial leader responsible for creating and scaling new software and data platform product lines within Palmetto’s Software & Data Group. This role owns the journey from 0→1 through early scale—defining commercial strategy, shaping product-market fit, and ensuring each product is designed to reach $100M+ in external revenue over time. While deeply hands-on in the earliest stages, this role also sets the conditions for scale through pricing, packaging, contracts, go-to-market motion, and early team structure. Reporting to the CTO, this role works in close partnership with product, engineering, data, and design leaders, and collaborates directly with the CEO on select enterprise deals and strategic partnerships.

Strategic & Tactical

Build and Launch New Platform Product Lines

Identify and shape new software and data platform opportunities from ground zero

Translate customer problems into compelling value propositions, pricing, and commercial strategy

Partner deeply with product and engineering leaders to ensure what’s built can win commercially and scale sustainably

Drive Early Commercial Traction

Personally lead early go-to-market efforts, including enterprise sales, pilots, partnerships, and lighthouse accounts

Establish strong product-market fit through real customer adoption and committed revenue

Clearly articulate technical value, business outcomes, and ROI to non-technical buyers

Design for Scale

Ensure early decisions around product scope, pricing, packaging, and deployment support a credible path to $100M+ in revenue

Build and refine ROI models, commercial narratives, and contract structures

Use customer and market feedback as a primary input into product strategy

Build and Scaffold Commercial Teams

Design the early commercial operating model for new products

Hire and develop initial commercial leaders and contributors

Delegate ownership appropriately as products move from 0→1 into scale

Partner at the Executive Level

Work closely with the CTO, CEO, and executive team on enterprise opportunities and strategic partnerships

Represent Palmetto credibly with customers, partners, and the broader market

Help shape the long-term commercial strategy of the Software & Data Group

Qualifications

12+ years of experience across product leadership, commercialization, growth, or platform businesses

Proven experience launching and scaling software or data products beyond early pilots

Direct exposure to large-scale external revenue growth (e.g., businesses on a path to $100M+ ARR)

Strong product instincts and ability to influence product direction through customer and market insight

Experience designing and scaling early commercial teams without overbuilding

Comfort leading enterprise customer conversations and complex commercial negotiations

Experience with pricing, contracts, partnerships, and ROI-driven selling

Willingness to travel and engage directly with customers and partners

Motivated by ownership, upside, and building new businesses—not just managing large existing ones

Founder, early executive, or ex-PM/operator background strongly preferred

Requirements

Not a long-term CRO or VP Sales role

Not purely a sales leadership role

Not a late-stage optimization role

This is a foundational VP role for someone who wants to build and commercialize new platform businesses and help shape Palmetto’s next generation of software and data products

Benefits

Comprehensive benefits package

Unlimited PTO

Medical, dental, and vision coverage

Paid parental leave

Retirement plans

Opportunities for talent development and career growth

Company Description

Palmetto is a leading clean tech company on a mission to accelerate the transition to a clean energy future. Our award-winning technology platform empowers homeowners, businesses, and entrepreneurs to adopt renewable energy through simple, scalable, and innovative solutions. We deliver end-to-end solutions for whole home electrification that put clean energy within reach for all.

Our employees are our most valuable resource. We foster a promote-from-within culture that prioritizes talent development, career growth, and purpose-driven work. Palmetto prioritizes people, planet, and profit—backed by a culture that values collaboration, impact, and balance. Join us in building a brighter, cleaner world.