Social Media Manager

Social Media Manager

As Social Media Manager, you'll lead the day-to-day strategy and execution of Depop's owned social channels, with a primary focus on Instagram and TikTok.
You'll partner closely with the Head of Social & Influencer Marketing to shape our editorial voice, develop platform-native content, and bring ideas to life from concept through publishing.
This is a highly collaborative role that blends strategy, creative thinking, content production, writing, analytics, and leadership.
You'll work cross-functionally with our Influencer, Creative, Brand Marketing, PR, and Community teams to ensure our social presence is culturally relevant, engaging, and unmistakably Depop.
What You'll Do:
Own our social channels
Lead the day-to-day management of Instagram and TikTok
Own publishing calendars and channel planning
Execute our platform strategies while evolving them through experimentation
Maintain a consistent editorial voice across platforms
Develop best-in-class content
Pitch and develop social-first concepts rooted in culture and community
Write compelling captions and platform-native copy
Identify trends worth participating inand know when not to
Brief internal creatives and freelancers on content needs
Capture and edit short-form content when needed, both in-office and on location
Lead content execution
Translate campaign objectives into social storytelling
Manage content workflows from brief through publishing
Ensure projects remain organized within Monday (our project management tooling system)
Coordinate with production and creative teams to deliver assets on time
Champion platform excellence
Stay ahead of platform updates, creator trends, and internet culture
Continuously test new formats and optimize based on performance
Monitor conversations happening across fashion, resale, music, entertainment, and culture
Measure performance
Analyze channel performance and identify actionable insights
Share weekly and monthly reporting with recommendations
Help shape future content strategy through data and learnings
Who You Are
You're someone who naturally notices what everyone else will be talking about next week.
You're equal parts strategist, storyteller, and maker.
You know the difference between content that's optimized for algorithms and content that actually moves culture.
You love organization just as much as creativity and thrive in fast-moving environments.
We'd Love to Meet Someone Who Has
Extensive experience managing social media for a fashion, lifestyle, media, entertainment, or consumer brand
Deep expertise across Instagram and TikTok
Exceptional writing and editing skills
Strong editorial instincts (journalism, editorial media, or publishing experience is a plus)
Experience shooting and editing mobile-first video content
Strong understanding of internet culture, fashion, music, and Gen Z communities
Experience using tools like CapCut, Figma, Adobe Creative Suite, Canva, or similar editing software
Excellent project management and organizational skills
Experience working cross-functionally with creative, influencer, and marketing teams
Comfortable working on set, covering live events, and creating content in real time
You'll Thrive Here If You...
Are relentlessly curious about culture
Have excellent taste and strong creative instincts
Can move quickly without sacrificing quality
Love collaborating and giving thoughtful feedback
Are proactive and highly organized
Think in stories, not just posts
Care deeply about building community, not just growing followers
Success in Your First 6 Months
Establish yourself as the platform lead for Instagram and TikTok
Elevate Depop's editorial voice across social
Build a consistent cadence of culturally relevant, high-performing content
Improve workflows and execution across the social team
Become a trusted creative partner across the marketing organization
Help shape the next chapter of Depop's social presence
Additional Information
Health + Mental Wellbeing
Choice of two medical plans covered by United Healthcare - HDHP/HSA or PPO + FSA, Dental & Vision
Online Health Benefit Resources
Access to additional programs - Headspace Meditation, Legal Shield, and our Employee Assistance Programme (EAP) where you have access to a confidential support network of expert advice 24/7
Disability and Critical Illness Insurance (UNUM)
401(k) Retirement Savings
Work/Life Balance:
16 days annual leave* + public holidays *increases with tenure
Impact hours: At Depop, we offer all full-time employees up to the equivalent of 2 days additional paid leave per year to volunteer. We allocate this time in hours to help you engage with your community with ease and flexibility.
Family Life:
For birth and non birth parents: 12 weeks of paid parental leave for full-time regular employees
Shared parental leave, and paid emergency parent/carer leave
Learn + Grow:
Twice yearly development chats and yearly performance reviews
Learning budget
Upskilling our employees with company wide training workshops, materials and resources
Your Future:
Life Insurance (financial compensation of 2x your salary)
401(k) Retirement Savings Plan
Depop Extras:
Special milestones are celebrated with gifts and rewards!