Senior Audience Editor Overview
The Senior Audience Editor is the embedded, desk‑specific partner to Audience Strategy & Insights—translating audience signals into clear editorial choices that grow reach, deepen engagement, and strengthen habit, including among subscribers. You will provide the desk with essential performance learnings; shape framing, formats, and distribution to meet audience demand; run experiments; and coordinate execution across Search, Social, Home, Notifications, and Newsletters.
Senior‑level scope includes assigning, writing, and editing analysis; leading insights for strategic priorities; developing scalable workflows; and coaching others. You will work closely within the AIS operating model and in partnership with DART (Data, Analytics, Research & Testing) to turn insights into action and build repeatable practices the desk can rely on.
Performance Insights & Editorial Guidance
Deliver concise, actionable daily/weekly/monthly insights that guide coverage decisions and follow‑ups, including clear “do more / do less / try next” recommendations.
Suggest stories, angles, and formats aligned to search intent, evergreen opportunities, and time‑sensitive audience demand.
Shape story framing and presentation across on‑platform surfaces (site/app, home, article packaging, recirculation) and off‑platform channels (search, social, alerts, newsletters).
Cross‑Platform Strategy & Collaboration
Partner with Product and platform teams (Search, Social, Home, Notifications, Newsletters) to identify opportunities in modules, templates, topic hubs, and alerting.
Drive reach, engagement, and habit by aligning desk plans to audience goals and capturing learnings in structured retros and playbooks.
Coordinate distribution strategy across Off‑Platform, Social, Community, Programming, and Newsletter teams.
Senior‑Level Leadership
Assign, write, and edit audience analysis across platforms; act as the insights lead for strategic desk priorities.
Build scalable workflows for insight generation and measure the impact of audience‑driven initiatives.
Pitch and run experiments (format, packaging, timing) and translate results into actionable guidance.
Coach and train newsroom staff on audience tools, search and social best practices, and packaging strategies.
Collaborate across editorial, product, analytics, design, and research to embed audience‑first thinking across the desk.
Channel Expertise & Desk Support
Optimize for discoverability: research intent, track seasonality, steward evergreen content, and partner with Search on technical and practical best practices.
Coordinate with Social, Community, Home, Notifications, and Newsletters to maximize reach and engagement.
Contribute to daily/weekly/monthly desk and section updates, synthesizing insights into clear, actionable takeaways.
Uphold CNN’s journalistic mission by using data to inform editorial decisions.
Qualifications & Experience
5–7+ years in digital journalism, audience development, content strategy, or insights roles.
Proven ability to identify coverage, framing, and format opportunities that attract new readers and deepen engagement.
Strong ability to synthesize complex data into prescriptive editorial recommendations; experience partnering closely with analytics teams.
Ability to write platform‑native social copy and coach others on best practices.
Strong cross‑newsroom collaborator committed to CNN’s journalistic independence and mission.
Fluent in search trends, intent shifts, and misinformation dynamics.
Deep expertise across mainstream and emerging social platforms.
Strong communication and storytelling skills for reports and presentations; comfortable with testing, iteration, and directional reads.
Skilled at bridging editorial, product, analytics, design, and research to move work forward.
Strong understanding of the competitive landscape and broader attention patterns.
How We Get Things Done
Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. They are documented at www.wbd.com/guiding-principles/. We look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. We are an equal‑opportunity employer and consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
Compensation & Benefits
In compliance with local law, we are disclosing the compensation range for roles in locations where legally required. Base pay: $91,000.00 - $169,000.00 per year. Other rewards may include annual bonuses, short- and long‑term incentives, and program‑specific awards. Benefits include health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, sick time and vacation.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
#J-18808-Ljbffr
In Summary: The Senior Audience Editor is the embedded, desk‑specific partner to Audience Strategy & Insights . Worked closely within the AIS operating model and in partnership with DART (Data, Analytics, Research & Testing) to turn insights into action and build repeatable practices the desk can rely on .
En Español:
El editor de audiencia senior es el socio integrado y específico del escritorio de Audience Strategy & Insightsque traduce las señales del público en opciones editoriales claras que aumentan su alcance, profundizan la participación y fortalecen los hábitos, incluso entre suscriptores. Proporcionará al escritorio aprendizajes esenciales sobre el rendimiento; marco de forma, formatos y distribución para satisfacer la demanda del público; ejecutará experimentos; y coordinará la ejecución a través de búsqueda, redes sociales, hogar, notificaciones y boletines informativos. Trabajará estrechamente dentro del modelo operativo de AIS y en asociación con DART (Data, Analytics, Research & Testing) para convertir las ideas en acción y construir prácticas repetitivas que el escritorio pueda confiar. Performance Insights & Editorial Guidance Entrega información concisa, práctica diaria/semanal/mensual que guíe las decisiones de cobertura y seguimiento, incluidas recomendaciones claras do more / do less / try next ?? .Sugere historias, ángulos y formatos alineados a la intención de búsqueda, oportunidades siempre verdes y demanda de audiencia sensible al tiempo. Formación narrativa y presentación a través de superficies (sitio/aplicación, hogar, diseño de paquetes de artículos, recirculación) y canales fuera de plataforma (search, notificaciones sociales, conocimientos generacionales, despliegue). Asimismo, coordinar estrategias e instrucciones para llegar a los mejores objetivos de trabajo de los equipos de investigación y equipo de trabajo en las plataformas de comunicación social, planificación y distribución de contenidos y redes sociales, desarrollo de programas de noticias, análisis de proyectos y servicios públicos, actualizaciones, coordinación y gestión de datos personalizados, así como campañas de aprendizaje y actividades de trabajo; desarrollar nuevas tecnologías y capacidades para mejorar las experiencias de los grupos de atención al público, crear una visión más estructuradas sobre los temas de trabajo y la comunidad y las áreas de interés de trabajo, ofrecer soluciones y la participación de los clientes potenciales y los medios de trabajo. Se documentan en www.wbd.com/guiding-principles/. Esperamos discutirlas durante su entrevista. Championing Inclusion en WBD Warner Bros. Discovery abarca la oportunidad de construir una fuerza laboral que refleje una amplia gama de perspectivas, antecedentes y experiencias. Somos un empleador de igualdad de oportunidades y consideramos a candidatos calificados sobre la base del mérito, sin importar raza, color, religión, origen nacional, género, orientación sexual, edad, discapacidad mental o física e información genética, estado civil, condición de ciudadanía, estatus militar, estatuto veterano protegido u otra categoría protegida por ley.