Creative Director - Myprotein

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Role: Creative Director
Brand / Business Unit: THG Nutrition / Myprotein
Reporting to: Brand Director
Location: THG HQ, Manchester (WA15 0AF), Fully Office Based
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, includingMyprotein, the world's largest online sports nutrition brand, and its family of brands,Myvegan,Myvitaminsand MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
At THG, our DNA defines how we work and win together. We:
Move fast and figure it out along the way
Work hard. Really hard.
Leave ego at the door
Care about talent and drive over tenure
Have no passengers
Stay curious
Back each other
If that excites you rather than scares you, keep reading.
The Role | Creative Director
This is a pivotal role responsible for defining,elevatingand protecting the Myprotein creative vision across all touchpoints, product, campaign, digital, retail, social,packagingand experiential.
You will own the global creative direction, ensuring the brand continues to premiumise, differentiate and culturally resonate in an increasingly competitive health & wellness market.
This role requires both strategic leadership and hands-on creative excellence/execution. You lead a small in-house creative team and partner with the creative function at THG Studios, performance marketing teams and commercial functions, to drive a creative standard that directly impacts revenue, brand equity and cultural relevance.
Key Responsibilities
Define and evolve the global Myprotein creative platform and visual identity.
Lead the development ofbrandand campaign creative acrossglobal & localised creative projects.
Define, create & drive brand & creativeconsistency across packaging, digital, social, CRM,retailand partnershipstouchpoints.
Create world-class art directionandbrandstorytelling
Elevate athlete,influencerand partnership creative output.
Build a high-performance, no-ego culture aligned to THG’s DNA.
Set clear creative standards and accountability for delivery.
Develop succession planning and internal creative talent progression.
Work closely with NPD, Commercial, Ecommerce and Performance teamsto understand how you and your team deliver channel/platform specific creative output with the right learning and feedback loops
Translateboth brand andcommercialobjectivesinto powerful creative solutions.
Partner with global markets to balance central brand control with local relevance.
Ensure creative timelines match the pace of a fast-moving ecommerce business.
Stay ahead of design, Nutrition, Activewear,fitness,wellnessanddigital trends.
Identifynew formats,channelsand creative technologies,utilisingAI to elevate, optimise and scale creative output wherever possible.
Push Myprotein intobrandculture, not just performance marketing.
Requirements
Proven experience in a senior creative leadership role within a consumer-facing brand (health, wellness,activewearor lifestyle preferred).
Strong portfoliodemonstratingbrand development, campaignleadershipand cross-channel execution.
Track recordof leading and scaling creative teams in fast-paced, high-growth environments.
Strong commercial acumen with the ability to link creative decisions to revenue and performance.
Deep understanding of market trends, consumerinsightand cultural relevance.
Excellent stakeholder management and communication skills.
Confident decision-maker who thrives in fast-moving, performance-driven environments.
What’s in it for me?
Access bespoke development programmes that have been designed and developed by our in-house L&D team.
Develop yourexpertisethrough our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
25 days annual leave plus bank holidays.
Don’twant to work on your birthday? Wedon’teither! Enjoy your day off on us!
Enhanced maternity and paternity pay, depending on length of service.
Up to 10 days compassionate leave.
Buy back up to 3 days each year.
Access face-to-face and virtual appointments with our in-house GP.
Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa.
State-of-the-arton-site gym.
Access to our on-site physio.
Other Perks
Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
Subsidised bus pass from Manchester City Centre to our ICON office.
Up to 50% staff discount on THG brands.
On-site staff shop.
Access to on-site barber.
Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer.
We’recommitted to creating a diverse and inclusive workplace that allows everyone tothrive, andstrongly encourage all candidates from all backgrounds and identities to apply.
Please email talent@thg.com if yourequireanyadditionalsupport or need to make any adjustments to our recruitment process. Youdon’tneed todiscloseyour disability or condition; you just need to let us know what support you need or changes you need to make. Ifyou’renot sure, we can work with you to explore the available options.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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