Travel Advertising Performance PMM — GTM & Growth

TikTok is seeking a Product Marketing Manager to lead go-to-market strategy for performance advertising solutions aimed at Travel advertisers. You will translate product capabilities into outcome-driven narratives that resonate with decision-makers and collaborate with Sales, Product, and regional GTM teams.
The role focuses on driving bookings, revenue, and ROAS across complex customer journeys, developing positioning and sales playbooks, and leading advertiser onboarding to scale campaigns.

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