Founding Head of Brand & Content (NYC)

We are looking for our founding

Head of Brand, Content & Comms

— the first dedicated marketing hire, owning Hyperline’s story end to end. This is a

content-marketing-led

role: someone who owns the content engine, writes and ships the work themselves, and grows into brand and communications as the company scales. You report to the founders and work directly with sales, product, and leadership.

Why now

Hyperline has a strong product and a growing customer base, but almost no owned voice in market while competitors are loud. We need a content engine that makes Hyperline the clearest, most credible voice on billing and monetization for B2B SaaS. The founders have carried marketing so far; it now needs a dedicated owner who can build the muscle from zero.

What You’ll Own

Own the content engine end to end: strategy, calendar, and shipping (blog, guides, docs-as-marketing, newsletter, launches, social)
Turn Hyperline’s product and customer stories into content that reaches technical and finance buyers
Build the brand voice and narrative; grow into comms and PR as we scale
Partner with sales and product to turn wins, releases, and objections into content that drives pipeline and shortens deals
Set up measurement: which content creates pipeline, activation, and retention
Use AI tools to research, draft, and ship at a pace a small team could not otherwise

First Content & Brand Areas

Owned content engine:

a consistent blog / guide / newsletter rhythm that ranks and gets shared, aimed at B2B SaaS billing, finance, and engineering buyers
Product storytelling:

launches and changelog-as-marketing that make new capabilities land with customers and prospects
Category narrative:

sharpen how Hyperline talks about revenue management versus point tools; make the wedge legible
Sales enablement content:

comparison pages, battle cards, and proof that help sales win larger, more technical deals
Brand & distribution:

voice, site copy, and the channels (LinkedIn, dev communities, newsletter) where our buyers actually are

Content marketer at the core — owns the content program and writes and ships it themselves. Strategy plus hands-on craft

B2B SaaS or fintech background; comfortable writing for technical and finance buyers

AI-native — uses LLMs daily to research, draft, and iterate

Strong storyteller with real editorial judgment and taste

Either a hands-on Head or Lead at a small company, or a high-ceiling content IC at a content-strong company (Ramp, Mercury, Notion, Stripe) ready to own it all

NYC, or ready to be there. Founder-like: comfortable with ambiguity, builds from zero

Bonus: billing, payments, or monetization exposure; a real personal brand, newsletter, or following

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