Communications and Marketing Coordinator

Communications and Marketing Coordinator
Heber Springs School District (AR) Central Office - Heber Springs, Arkansas Open in Google Maps

This job is also posted in Arkansas Jobs In Ed , and Heber Springs School District (AR)

Job Details
Job ID:

5847343

Application Deadline:

Jan 22, 2027 11:59 PM (Central Standard Time)

Posted:

Jul 22, 2026 5:00 AM (UTC)

Starting Date:

Immediately

Job Description
Communications and Marketing Coordinator

Reports To:

Superintendent

Contract:

220 Days

FLSA Status:

Exempt

Position Purpose
The Communications and Marketing Coordinator is responsible for developing and implementing a comprehensive communications and marketing program that promotes the mission, vision, accomplishments, and strategic priorities of Heber Springs School District.

This position serves as the district's communication coordinator, brand manager, media liaison, and community engagement coordinator. The coordinator builds positive relationships with students, staff, families, community members, local businesses, alumni, and media while ensuring accurate, timely, and transparent communication.

The position supports the Superintendent and Board of Education by strengthening public confidence in the district and increasing awareness of student achievement, educational opportunities, and district initiatives.

Essential Responsibilities
Strategic Communications

Develop and implement the district's annual communications and marketing plan.

Create communication strategies that support district goals and strategic initiatives.

Ensure consistent district branding across all schools and departments.

Develop messaging that promotes transparency, trust, and community engagement.

Public Relations

Serve as the district's primary media contact.

Write and distribute press releases and media advisories.

Coordinate interviews and media requests.

Promote positive stories highlighting student achievement, staff excellence, and district innovation.

Develop relationships with local newspapers, television, radio, and online media.

Digital Communications

Manage and update the district website.

Oversee all district social media platforms.

Create engaging digital content including:

Photos

Videos

Graphics

Infographics

News stories

Reels and short-form video

Ensure digital communications are accessible and ADA compliant.

Marketing

Develop campaigns promoting:

Student enrollment

Academic programs

Career and Technical Education

Fine Arts

Athletics

School events

Community partnerships

Produce brochures, flyers, newsletters, annual reports, and promotional materials.

Protect and strengthen the district's visual identity and brand standards.

Photography and Videography

Capture photos and videos at district events.

Develop promotional videos highlighting district programs.

Maintain an organized digital media library.

Community Engagement

Coordinate community outreach efforts.

Support district advisory committees.

Assist with Board of Education communications.

Organize ribbon cuttings, celebrations, recognition events, and community forums.

Build partnerships with local businesses, civic organizations, and alumni.

Crisis Communications

Assist in developing and maintaining the district crisis communication plan.

Coordinate communication during emergencies.

Prepare timely messaging for parents, staff, media, and community stakeholders.

Graphic Design

Create professional communication materials including:

Posters

Flyers

Infographics

Annual reports

Presentations

Recruitment materials

Event signage

Digital graphics

Data and Analytics

Monitor website traffic and engagement.

Analyze social media performance.

Measure effectiveness of communication campaigns.

Recommend improvements using data and community feedback.

Other Responsibilities

Attend Board meetings as assigned.

Attend evening and weekend district events.

Perform other duties assigned by the Superintendent.

Position Type:

Full-Time

Job Categories:

Administration > Technology

Job Requirements

Citizenship, residency or work visa required

Contact Information

Rita Lee

800 W Moore St

Heber Springs, Arkansas 72543

Phone: (501)362-6712

Email: rita.lee@heberschools.org

Qualifications

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Graphic Design, or related field preferred

Excellent written and verbal communication skills

Strong photography and videography experience

Graphic design experience

Website management experience

Social media management experience

Ability to manage multiple deadlines simultaneously

Knowledge, Skills, and Abilities

Outstanding writing and editing skills

Exceptional interpersonal skills

Professional judgment and discretion

Creativity and innovation

Strong organizational skills

Event planning abilities

Photography and storytelling expertise

Ability to work independently

Ability to communicate effectively with diverse audiences

Commitment to transparency and customer service

Physical Requirements

Frequent walking between district facilities

Ability to lift up to 50 pounds of photography and video equipment

Occasional evening and weekend work

Travel between schools and district events

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