Marketing Communications Specialist (Automotive)

Manage multiple 1:1 Direct Communications marketing projects simultaneously and communicate consistently with leadership, stakeholders, and other business units at key project milestones.
Lead 1:1 project(s) tactical executions inclusive of timeline and stakeholder management, and editing email, newsletters, and My client app content to support major campaigns and initiatives. Ensure that content aligns with client 1:1 tone-of-voice/look and feel and follows Food and Beverage Client legal and product guidelines.
Identify opportunities to enhance communications and partner with other key internal departments’ initiatives. Provide recommendations and process improvements.
Align project objectives and outcomes with greater client Marketing Communications strategy and Business strategy.
Develop strong relationships with key AOR account team leads and serve as the key point of contact for all 1:1 project related day-to-day communications.
Lead weekly status meetings, responsible for notetaking and distribution during relevant internal and agency status meetings, maintain day-to-day status document(s) and identify areas for efficiency.
Prepare, align and maintain multiple cross-functional tracking documents and touchpoint analytics reports, and effectively communicating with Sr. Specialist and Manager on ways to enhance/optimize future content based on performance.
Manage and actively maintain department Product and Legal approval process from end-to-end, inclusive of updating the team tracker document and being able to present the process to other teams and stakeholders at a moment’s notice.
Maintain one-to-one budget trackers with Direct Comms Sr. Specialist and Direct Comms Manager.
Manage relationship with Direct Communication teams warehouse vendor and distribution partner inclusive of inventory tracking/reports, site maintenance and annual disposal projects and coordinate with key internal stakeholders as needed
Partner with Digital Marketing and eCommerce Specialist to find opportunities for integration across lower-funnel team projects and client Shop, finding synergies for content, and collaborating on reporting with respective agencies.
Partnering with Digital Marketing team for campaign integration and audience hand-offs, inclusive of nurturing prospects and other engagement/follow-up opportunities.
Serve as a back-up for the Digital Signage team on an as-needed basis.
Qualifications:
Education:
Bachelor’s degree, ideally Marketing or Communications with a focus in business and/or advertising. Ideal to have email/direct mail marketing experience
Experience (Job and Industry):
5+ years of marketing, advertising or communications experience (automotive or luxury brand experience a plus)
Experienced in creative development, account or project management skills a must
Ad agency experience preferred (client or agency side)
Strong knowledge of direct communications creative development from planning to execution preferred
Knowledge in CRM marketing/deployment/reporting systems a plus

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