Lead Web Designer at TalkingParents Fort Walton Beach, FL

Lead Web Designer job at TalkingParents. Fort Walton Beach, FL.

Job Description
Job Description

Salary: 70K to 80K

This position is an on-site position. ZipRecruiter has the position listed incorrectly.

What will you do?
This is a mid-level Web Designer role on our Marketing team. With your assistance, our content team's hard work will find the right audience and deliver information and solutions through web and email touchpoints.You will help keep our company and client websites firing on all cylinders and ensure visitors get the most out of their online interactions.

How you'll make an impact:
We are seeking a creative, enthusiastic person who is ready to learn. A strong propensity for attention to detail and out-of-the-box thinking is a must. Your knowledge of web design and top-level optimization practices will wow your coworkers and clients.

Responsibilities
Strategic Design & Conversion Optimization

Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate optimization (CRO) and user journey mapping

Spearhead ongoing website and landing page optimization initiatives through data gathering, analysis, and strategic A/B testing of both design and copy elements

Apply advanced UI/UX best practices to optimize user journeys and drive measurable conversion improvements

Design and optimize landing pages specifically for paid advertising campaigns with a conversion-first mindset

Develop conversion-focused email marketing designs that drive engagement and action

Technical Excellence & Innovation

Create and maintain websites, web pages, and landing pages by coupling brand standards with design and development best practices

Maximize content delivery and discoverability through technical SEO, GEO (Generative Engine Optimization), and LLM optimization strategies

Stay ahead of the evolving digital landscape, including emerging trends in search, AI-driven discovery, and user behavior

Work with frontend developers to ensure optimal design, SEO, tracking, and performance implementation

Oversee the creation and maintenance of HTML email templates across various CRM systems

Work within customer data platforms (CDP) to leverage data for design decisions

Leadership & Collaboration

Mentor web designer on strategic conversion thinking, technical implementation, and design best practices

Provide expert, solution-based guidance to team members on web design and optimization strategies

Collaborate with marketing data analyst and digital marketing specialist to implement and maintain ad trackers and attribution systems

Foster a culture of testing, learning, and continuous improvement

Demonstrate thought leadership through innovative, out-of-the-box thinking and problem-solving

Professional Growth

Maintain continuous focus on professional development and staying current with industry trends, technologies, and best practices

Bring fresh perspectives and proven strategies from B2B and B2C environments

Position Requirements
Education & Experience

Bachelor's degree in Web Design, UX/UI Design, Digital Marketing, or related field, OR 5+ years of proven equivalent work experience

Demonstrated leadership experience with a track record of mentoring and developing team members

Proven success in conversion rate optimization with measurable results from A/B testing initiatives

Experience designing for both B2B and B2C audiences (technology company experience a plus)

Technical Proficiency

Expert-level proficiency in HTML, CSS, and CSS preprocessors (Less or Sass)

Advanced knowledge of technical SEO best practices, GEO strategies, and LLM optimization

Experience with a variety of CMS platforms

Proficient in Photoshop, Illustrator, Figma, and/or other modern design tools

Strong understanding of ADA compliance and accessibility best practices

Experience with analytics platforms and data-driven design decision making

Strategic & Creative Skills

Proven ability to design with conversion optimization as the primary goal

Deep understanding of UI/UX principles and user journey optimization

Experience designing high-performing email marketing campaigns

Strategic thinker with exceptional problem-solving skills and interest in in-depth discovery work

Out-of-the-box thinking with ability to innovate and test new approaches

Professional Competencies

Strong, demonstrated written and verbal communication skills with ability to articulate design rationale

Excellent attention to detail and a keen eye for aesthetics balanced with conversion goals

Ability to multi-task, prioritize, and manage multiple projects efficiently

Proven ability to work both independently and collaboratively, completing tasks without direct supervision

Adaptable, proactive, with a demonstrated ownership thinking mentality

Data-driven mindset with ability to analyze results and iterate based on insights

Bonus Skills

Experience with Astro

Experience with GitHub and version control workflows

Experience with SiteImprove or similar optimization platforms

Experience with MailChimp or other email marketing/CRM systems

Experience with Bloomreach or other customer data platforms (CDPs)

Proficiency in JavaScript for enhanced interactivity and functionality

Experience with ClickUp or other project management tools

Experience with Google Optimize, VWO, Optimizely, or other A/B testing platforms

Familiarity with heatmapping and user behavior tools (Clarity, Hotjar, Crazy Egg, etc.)

Understanding of conversion copywriting principles

Experience with marketing automation platforms

NOTE TO APPLICANTS: Salary or wages listed on Indeed.com or TheLadders.com are not based on actual data for this job listing. The salary ranges that any third party provides with the listing on their websites are based on their own salary calculators and are not accurate for the Northwest Florida area.

*Candidate(s) who are offered a position will be required to successfully pass a pre-employment background check and drug screening.

*TalkingParents is an Equal Opportunity Employer

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