Creative Strategist- Amazon

ResponsibilitiesIdentify top-performing content across TikTok, Meta, and our Amazon affiliate and creator network (Creator Connections, YouTube partners)Cut and repurpose winning content for MetaAmazon ads, Sponsored Brands video (SBV), and product detail pages as social proofDevelop top-of-funnel video concepts from our in-house production and test them MetaAmazonResearch creative concepts and static ads working for other brands in the space and adapt them for our catalogBuild and manage a static ads pipeline for Meta briefing designers, with boosting organic Amazon rank as the primary goal and supporting sales as the secondary goalOwn the creative testing calendar: what runs where, what's being tested, what won and whyExpand the playbook into TikTokAmazon ads as the pipeline maturesQualifications2+ years in creative strategy, growth marketing, or performance creative for DTC / e-commerce brandsWorking knowledge of Meta ads and Amazon advertising, especially Sponsored Brands videoA sharp eye for what makes UGC and creator content convertHands-on video editing skills (e.g., CapCut, Premiere, or similar) for cutting and adapting short-form contentData-driven mindset you form creative hypotheses and let performance decideProficiency with AI tools in your day-to-day workflow (research, ideation, iteration)Strong organization and communication; you can run a testing calendar without being chasedNice to HaveBig plus: experience with AI creative tools like Higgsfield, Runway, or similar for generating and iterating on ad creativeExperience in supplements, health & wellness, or CPGFamiliarity with Amazon Attribution and external-traffic-to-Amazon strategiesExperience working with affiliate or creator programsHow to Apply: Send your resume along with 23 examples of creative you've strategized or briefed, and a few sentences on why they worked.
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