Social Media Coordinator - Digital Engagement Specialist

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Job Summary/Basic Function:

The Social Media Coordinator oversees the execution of marketing strategy across the digital ecosystem and is responsible for managing Wright State University’s digital presence across multiple social channels. This role in an essential member of the Communication and Media Relations team within University Communications and Marketing, sharing timely university messages and newsroom stories to keep the Wright State community informed and engaged. Social Media Coordinator curates the editorial calendar, creates messaging, posts content, and implements campaigns across various social media platforms. The position will use best practices and trends in social media marketing, be a visible and engaged member of the campus community, possess excellent writing and proofreading skills, work both independently and collaboratively, and understand how to build and engage with a digital audience.The Social Media Coordinator will perform the following responsibilities and duties across various university platforms, including:

Coordinate and execute day-to-day social media activities.
Participate in and provide social media coverage, including live feeds, day-of video and images university events, newsroom stories, informative messaging, and other storytelling opportunities.
Utilize industry-leading trends and best practices to suggest and implement new features to increase user and audience awareness and engagement.
Stay up to date with current platforms, tools, technologies, and trends in social media and digital strategies.
Create monthly social media calendars for various university channels.
Monitor social channels for community engagement and conversation opportunities. Join the conversation in social media through outreach and responses.
Help maintain multiple internal social media accounts, including scheduling content, monitoring engagements, and analyzing metrics.
Minimum Qualifications

Bachelor’s degree, preferably in marketing, communications, video production journalism or a related field, or equivalent experience
A minimum of 1 year of experience working with social media tools and metrics for a brand, company or organization
Demonstrated success with marketing campaigns and experience using analytics (such as, Facebook Insights, Sprout Social, Google Analytics, etc.) to measure effectiveness
Excellent verbal and written communication skills
Strong analytical and critical thinking skills
Proficiency in and knowledge of social media trends and practices
Detail-oriented and organized
Effective problem solving and project management skills
Ability to think and act independently and work to meet aggressive deadlines in a fast-paced environment
Ability to create and sustain a professional and collaborative work environment
Preferred Qualifications Experience producing video for social media Essential Functions and percent of time (cont'd):

Project Management (30%)

Support a creative team of writers, designers, and web developers
Manage projects and schedule postings through social media platforms and/or software.
Analyze end-user data and produce campaign reports to provide strategic recommendations and optimizations. Articulate the value of analytics data and report on findings to key constituents.
Provide status reporting and milestone management to ensure delivery of projects on time, within budget, and according to quality standards.
Proofread content for clarity, grammar, and spelling.

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