Mediabistro logo
job logo

Marketing Manager I/II, HCP - Oral Migraine

PowerToFly · Springfield, IL, USA ·

Pay:
90.000 - 130.000
Job type:
Full Time

Company Description
About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

Job Description
This position may be hired at Grade 18 or 19, with candidate leveling commensurate with experience. Candidates may be located in Illinois or New Jersey.

The Marketing Manager I/II, HCP - Oral Migraine is responsible for designing, developing, and implementing HCP marketing plans and programs needed to accelerate the growth of oral migraine.

Key Responsibilities Include:

Demonstrate a strong understanding of the patient and ensure that all marketing activities align with the needs of the target audience.

Develop and execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive the MIGRAINE business.

Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance.

Work with internal cross functions groups and external partners to insure integration and consistency of business strategies and regulatory compliance of promotional material.

Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.

Identify problems proactively and conceptualize solutions using creativity and innovation.

Effectively support marketing budget for area of responsibility.

Consistently manage multiple projects to deliver high-quality work product in a timely fashion.

Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate

Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment

Proactively support the sales force through ongoing communications of marketing programs

Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.

Foster positive working relationships with the entire MIGRAINE marketing teams, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams.

Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve launch ambitions.

Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Qualifications

Bachelor's Degree

Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications

MBA

Previous marketing experience of 5+ years brand marketing/consumer promotion or equivalent experience with complex project management responsibility in medical/scientific function

Excellent communication (oral, written, and presentation) and interpersonal skills.

Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally

Strong planning and organization skills, attention to detail, execution, and follow-through

Key AbbVie Competencies

Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.

Efficient project management and communication capabilities along with strong analytical and strategic thinking skills

Knowledge of market trends and competitive practices.

Execution of Goal Plan, AbbVie Ways of Working with Associated Leadership Attributes

Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other formofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

What AbbVie Has to Offer
Our work can—and does—have a tangible, lasting impact on millions of people. But it’s not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world.

#J-18808-Ljbffr