Senior Brand Manager

Legendairy Milk is an Austin-based, woman-founded, founder-led supplement brand built for women with products for breastfeeding, hair loss, hormone balance, hydration, and more! We also are the #1 Lactation Brand in the U.S., trusted by millions of moms for over a decade.

We're looking for a phenomenal Senior Brand Manager to help shape the next chapter of our growth. As a fast-growing company that's also a category leader, we’re expanding our product portfolio, reaching new audiences, and creating new opportunities to serve women through every stage of life. This role requires a balance of strategic thinking, executional excellence, and strong cross‑functional leadership.

What You'll Do
Brand Strategy & Growth

Lead the development and execution of brand strategies that drive awareness, customer loyalty, and long‑term business growth

Translate category and consumer insights into meaningful positioning, messaging, and marketing strategies that differentiate our products in the market

Identify emerging customer trends, market opportunities, and competitive shifts to help guide business decisions

Partner closely with leadership to align brand initiatives with company goals and growth objectives

Product Launches & Go‑to‑Market Leadership

Own the go‑to‑market process for new product launches, partnering with Product Development, Creative, Growth, Sales, Supply Chain, and Customer Experience teams

Develop launch strategies, messaging frameworks, campaign plans, and timelines that ensure successful execution

Drive cross‑functional alignment and accountability throughout the launch process

Ensure products are positioned effectively across all customer touchpoints

Lead integrated omni‑channel marketing campaigns across social media, influencer marketing, email, retail and other key channels

Collaborate with the Creative team to develop compelling campaign concepts and content that resonate with our audience

Ensure consistent brand messaging and customer experience across all channels

Evaluate campaign performance and identify opportunities to optimize future initiatives

Serve as a strategic leader within the marketing team, helping elevate brand thinking and execution

Build strong cross‑functional relationships across the organization to drive alignment and execution

Process & Performance

Design and improve marketing workflows, project management systems, and launch processes to increase team effectiveness

Track and report on key marketing and business metrics, translating data into actionable recommendations

Balance multiple priorities while maintaining strong attention to detail and executional excellence

Bring a continuous improvement mindset to both brand‑building and operational processes

What We're Looking For
Experience

8+ years of progressive experience in brand management, marketing, or related roles

Experience leading successful omni‑channel campaigns and product launches that delivered measurable business results

Experience in CPG, health and wellness, e‑commerce, or retail brands strongly preferred

Experience managing cross‑functional stakeholders

Skills

Strong strategic thinking and ability to connect brand initiatives to business outcomes

Deep understanding of consumer insights, positioning, messaging, and brand development

Excellent project management skills with the ability to manage multiple priorities simultaneously

Strong analytical skills and comfort using data to drive decisions

Exceptional cross‑functional collaboration

AI‑fluent and curious about how emerging technologies can improve marketing effectiveness and team efficiency

Ability to balance strategy with hands‑on execution

Bonus Points

Experience launching products in a fast‑paced growth environment

Experience working with subscription, DTC, or omni‑channel brands

Passion for women’s health, wellness, and mission‑driven brands

Experience building marketing processes

Are equally strategic and execution‑oriented

Enjoy bringing order and clarity to complex projects

Can influence without authority and build strong cross‑functional relationships

Care deeply about both brand building and business performance

Want to help create products and experiences that genuinely improve women’s lives

Hybrid work environment (minimum 3 days in the office)

Paid time off (PTO) and Sick Time

Paid annual company holidays

Medical, Dental, and Vision Insurance

Employer matching 401K participation

Product samples and discounts

Opportunity to grow with a fast‑moving women’s wellness brand

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