Principal Product Marketing Manager

Role Description

We are looking for a

Principal Product Marketing Manager

to lead our Marketing Orchestration go-to-market initiatives. In this pivotal role, you will bridge the gap between complex marketing automation and programmatic advertising by redefining the positioning of StackAdapt's marketing orchestration suite.

Own and execute the global GTM strategy for the marketing orchestration suite.

Lead strategic narratives where the problem, objective, or GTM framework is undefined or cross-cutting.

Act as the principal strategic partner across decentralized product squads.

Partner with the revenue enablement team and collaborate closely with client services and account management leadership.

Maintain a deep, recognized expertise of market trends and capabilities across the cross-channel engagement landscape.

Gather rigorous feedback from clients and internal commercial teams to identify user friction points.

Design scalable GTM systems, templates, and frameworks that accelerate cross-functional execution.

Establish, monitor, and report on product adoption KPIs, feature usage, and commercial win-rates.

Actively mentor peers and junior team members across the product marketing team.

Qualifications

8+ Years of Dedicated Product Marketing Experience in platform product marketing.

Direct Industry Competitor Background with deep domain expertise in marketing automation or cross-channel engagement platforms.

Advanced Positioning Capabilities to translate complex technical data structures into clear business value.

Multi-Channel Product Exposure with hands-on experience in multi-channel marketing tools.

Commercial Enablement Architecture with a proven portfolio of creating structured GTM frameworks.

Adtech Learning Agility with a solid understanding of the programmatic ad tech space.

Leadership & Matrix Influence with proven ability to align multiple teams and manage escalations.

Requirements

Direct professional experience working within a Demand Side Platform (DSP) or programmatic advertising agency environment.

Previous experience with the StackAdapt platform.

Experience launching or scaling automated direct mail integrations within a broader digital workflow environment.

Benefits

Highly competitive salary.

Retirement/401K/Pension Savings globally.

Competitive Paid time off packages including birthdays off!

Access to a comprehensive mental health care program.

Health benefits from day one of employment.

Work from home reimbursements.

Optional global WeWork membership.

Robust training and onboarding program.

Coverage and support of personal development initiatives.

Access to StackAdapt programmatic courses and certifications.

An awesome parental leave program.

A friendly, welcoming, and supportive culture.

Our social and team events!