Strategic Marketing Manager

Position Summary
Strategic Marketing Manager responsible for developing comprehensive programs that will drive measurable market growth for ERS and HVM. This role is responsible for identifying the appropriate segmentation and targets for growth, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with the Sales and Operations to pursue these growth opportunities. The role will also need to deliver against budget targets and measure and report on program KPIs.

Responsibilities

Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities

Develop market segmentation and positioning for areas of focus

Develop service offerings to capture market opportunities

Develop and execute go‑to‑market plans that deliver against specified business results and revenue targets

Develop marketing programs to generate sales and drive revenue growth

Serve as subject matter expert of assigned program(s)

Execute marketing plans that include events, public relations, social media, digital marketing and branding

Establish and deliver against marketing program KPIs

Create regular reporting cadence for specific marketing performance

Conduct internal and external customer research to gain insights for decision making

Generate relevant content for use in thought‑leadership and promotional material that advance the brand

Serve as subject matter expert (SME) for marketing and areas of responsibility

Present at external events and internal training and meetings

Deliver sales enablement training and assets to support the sales cycle

Engage with cross‑functional teams including corporate marketing, legal, finance, operations and sales

Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team

Perform other duties as assigned and applicable

Requirements

Proficient with Microsoft Office suite (Excel, PowerPoint, Access, Word, Outlook)

Strong written, project management, and presentation skills

Strong communication skills to all levels of the organization from peers to executive management

Self‑starter

Based in Westerville, Ohio

Travel Time Required

10%

Education

Bachelor’s degree in Marketing, Strategy, or related field required – MBA preferred

Broad based understanding of marketing is essential. Knowledge of the electrical industry and power generation market is a plus.

Digital marketing experience is a plus

Experience with services marketing or product management

Experience with Pardot and SharePoint is a plus

10‑15 years of experience

Work Authorization
Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F‑1, H‑1, H‑2, L, B, J, or TN or who need sponsorship for work authorization now or in the future are not eligible for hire.

Equal Opportunity Employer
Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertiv.com.

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