Marketing Strategist

Job Overview Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead – our policyholders count on us to be there when it matters most. It’s a big ask, but it’s one that we have the power to deliver when we work together. We collaborate and innovate – pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it’s the right thing to do. Pacific Life is more than a job, it’s a career with purpose. It’s a career where you have the support, balance, and resources to make a positive impact on the future – including your own.
Responsibilities Develop deep expertise in assigned channels and serve as the annuity product expert for Marketing, providing insights, guidance, and expertise that inform campaign strategies, positioning, and communications to ensure materials align with business needs.
Drive go‑to‑market strategy and execution of product launches and omnichannel marketing campaigns—including email, social, and web—to build awareness and adoption of annuity products.
Collaborate with cross‑functional Marketing partners—including Creative Services, Marketing Operations, Digital Execution, and Campaign Management—to ensure campaigns, messaging, and initiatives align with business priorities.
Partner with internal stakeholders to execute campaigns and promotional opportunities, identify ways to educate internal teams and support their marketing efforts.
Represent Marketing in strategic cross‑functional meetings such as PMO, receiving updates on product or timing changes, advising on marketing impacts, and communicating key information back to the Marketing team for alignment.
Ensure annuity product materials are timely, compliant, and effectively distributed across relevant channels.
Monitor industry trends, competitor activity, and field feedback to translate insights into actionable marketing strategies and product positioning that maintain a competitive advantage.
Examine performance of campaigns and initiatives, using data and feedback to refine strategies and optimize impact.
Proactively communicate with all internal and external stakeholders and teammates to ensure alignment, clarity, and transparency throughout projects and initiatives.
Inform dynamic digital tools and sales collateral that help financial professionals and clients understand complex retirement income strategies.
Perform additional duties as assigned.
Qualifications 5+ years of experience in product marketing within financial services; experience with an annuity or asset management firm preferred. Financial services sales experience is valued.
Excellent communication skills across all levels of the organization, tailoring messages to effectively engage executives, peers, cross‑functional partners, and team members.
Experience developing marketing deliverables such as pitch decks, creative briefs, and email journey maps to support campaign strategy and execution.
Experience developing integrated marketing plans that build awareness, drive engagement, and generate leads.
Strong communication, time‑management, and attention to detail while handling multiple projects with overlapping deadlines.
Collaboration across teams and demonstration of leadership to build strong working relationships.
Adapt quickly to changing priorities and shifting timelines.
What Makes You Stand Out Excel in fast‑paced environments, managing multiple complex projects at once with minimal oversight.
Apply data‑driven thinking to solve problems and evaluate the effectiveness of marketing channels and tactics.
Communicate marketing, business, and technical needs clearly to align teams and achieve goals.
Take ownership of learning business lines through proactive research, curiosity, and initiative.
Proactively drive personal and professional development and identify opportunities for teammates.
Benefits Prioritization of your health and well‑being including Medical, Dental, Vision, and a Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents.
Generous paid time off options including Paid Time Off, Holiday Schedules, and Financial Planning Time Off.
Paid Parental Leave as well as an Adoption Assistance Program.
Competitive 401(k) savings plan with company match and an additional contribution regardless of participation.
EEO Statement Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.

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