Regional Business Director

Area Business Director – Cardiovascular Product, Critical Care
This Area Business Director (ABD) role is part of a newly established team supporting a cardiovascular product in the critical care sector. The ABD reports to the Syneos Health National Project Director and is responsible for achieving business objectives by hiring and leading a team of Institutional Account Managers (IAMs) and Strategic Business Directors (SBDs) to promote the product to targeted physicians/accounts within an assigned geographic region.

Key Responsibilities

Lead sales and access individual contributors focused on IDNs and hospital systems in the U.S.

Recruit and hire a team of IAMs and SBDs for designated territories.

Lead, motivate, and direct the team to ensure they are appropriately trained in product knowledge, contracting, market conditions, brand strategy and tactics, corporate policies, and targeted business planning.

Design and implement short- and long-term business plans to achieve commercial objectives and drive sales revenue with targeted accounts.

Achieve promotional objectives through execution management of specific marketing strategies.

Build business unit capabilities and synergies, positioning a business unit of IAMs and SBDs that strategically execute in aligned IDNs.

Work with leadership to establish behaviors that drive sales growth acceleration in the geographic area.

Establish and manage district expense budgets to ensure appropriate return on investment.

Manage and evaluate field performance continuously, implement corrective/developmental actions as needed, and conduct annual performance appraisals, field coaching reports, and year‑end calibration.

Provide verbal and written guidance, coaching, follow‑up, and development of field professionals throughout all phases of their work.

Conduct ongoing discussions and provide documentation to ensure compliance with program and legal guidelines.

Job Requirements

BA/BS degree required; master’s degree preferred.

7+ years proven management experience in the institutional environment.

2+ years of managed market leadership preferred.

7+ years of relevant pharmaceutical/life science sales experience.

5+ years cardiovascular experience preferred.

Multiple President Clubs leading a team highly preferred.

Previous product launch experience within the hospital space.

Proven ability to lead and manage a significant scope and/or complexity of portfolio.

Proven ability to hire, lead, coach, and mentor high‑performing teams.

Excellent organizational skills, especially in project planning, implementation, and cross‑functional team management.

Valid driver’s license and ability to meet travel demands – 80% time in the field; additional travel may be required.

The annual base salary for this position ranges from $200,000 to $225,000. Base salary will vary based on qualifications, skills, competencies, and proficiency. Some positions may include eligibility to earn commission or bonus based on company and/or individual performance.

Syneos Health is an affirmative action/equal opportunity employer. Minorities, Females, Veterans, and Disabled individuals are encouraged to apply.

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