Product Marketing Manager – Open Finance & Developer Experience

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Product Marketing Manager – Open Finance & Developer Experience Role Overview

Key Responsibilities

Portfolio Positioning & Messaging

Define and evolve portfolio-level open finance messaging and value propositions grounded in customer needs, buyer personas, and market trends
Translate product capabilities into commercially meaningful use cases and solution narratives
Ensure consistency and differentiation across products and markets
Partner with product to shape roadmap inputs based on market and customer insights

Go-to-Market & Launch Execution

Support development of use case playbooks and core GTM assets to drive adoption across priority markets
Support Tier 1 product launches and own end-to-end go-to-market for Tier 2/3 launches (positioning, naming, and execution)
Partner with cross-functional teams to ensure coordinated execution across channels and regions

Sales Enablement & Commercial Impact

Develop advanced sales enablement assets that clearly articulate value, use cases, and path to revenue
Equip sales teams with buyer-specific messaging tailored to technical and business audiences
Support regional sales teams and business development in driving pipeline, adoption, and revenue growth

Market Intelligence & Insights

Conduct competitive analysis, customer research, and trend monitoring to inform positioning and strategy
Leverage data to identify opportunities, refine messaging, and strengthen market differentiation

Campaign & Content Integration

Partner with campaign, digital, and field marketing teams to activate integrated, insight-driven campaigns
Ensure all content and campaigns reflect priority use cases and portfolio strategy
Oversee development of web, blog and social content and key marketing assets

Program Management & Performance

Manage agency partners and budgets to deliver high-quality assets and campaigns
Track and report on campaign performance and GTM effectiveness, optimizing based on results
Maintain portfolio documentation and product inventory

Qualifications

Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services
Proactive, entrepreneurial mindset with a strong learning orientation; continuously identifies opportunities to drive innovation and accelerate growth in fast-paced environments
Proven ability to build compelling positioning and value propositions across multiple markets
Experience developing use-case-led marketing and sales enablement
Track record of executing product launches and integrated marketing campaigns
Strong cross-functional leadership skills across global, multi-cultural and remote product, sales, and regional teams
Analytical mindset with ability to turn insights into actionable GTM strategies
Strong understanding of Open Finance ecosystems and competitive landscape a plus
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role.
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience.
Mastercard benefits for full time (and certain part time) employees generally include:
insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time
25 days of vacation time and 5 personal days, pro-rated based on date of hire
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities
eligibility for tuition reimbursement
and many more
Mastercard benefits for interns generally include:
56 hours of Paid Sick and Safe Time
jury duty leave
on-site fitness facilities in some locations
Pay Ranges Purchase, New York: $135,000 - $222,000 USD Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them on their way. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.

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