Field Marketing Manager

Field Marketing Manager – New Studio Openings & Growth
West Hollywood, California, United States

About this position
Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (people@barrys.com).

Barry’s is the Best Workout in the World®® founded in West Hollywood in 1998. It is the original strength and cardio interval fitness experience that provides an immersive, high‑intensity, one‑hour workout that is as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group to achieve real results and prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours after class. Smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

Responsibilities
The Field Marketing Manager – New Studio Openings & Growth is responsible for leading and executing the marketing strategy that drives successful Barry’s studio launches. This role owns the development and implementation of marketing initiatives designed to maximize pre‑sale membership growth, brand awareness, and early client acquisition in new markets.

New Studio Opening Strategy & Execution
Lead the marketing strategy and on‑the‑ground execution for all assigned new Barry’s studio openings. Develop comprehensive market entry and launch plans that build awareness and drive pre‑sale memberships prior to opening. Partner with Real Estate, Operations, and Marketing/Sales teams to align timelines and marketing activation phases for new studio openings. Support the full new studio lifecycle, including: market introduction and brand awareness, pre‑sale lead generation, pre‑opening membership acquisition, pre‑sale & post‑sale goals, grand opening marketing and launch events, first 90‑day stabilization strategy, travel to new markets to lead local marketing activation during key phases of the opening process, and serve as the primary marketing partner to studio leadership during the pre‑opening and early operating phases.

New Studio Membership & Sales Growth & KPI Ownership
Drive performance against key new studio success metrics by leveraging market insights, performance data, and analytics to optimize launch strategies and accelerate growth. Manage critical NSO KPIs, including pre‑sale membership goals, lead generation and conversion, first‑timer acquisition, paid attendance and class utilization, early retention milestones, community partnership growth, and more. Monitor weekly studio performance, analyze trends, and identify opportunities to optimize marketing efforts. Partner with Sales and Studio Operations to execute data‑informed action plans that drive membership growth and overall launch success. Provide post‑launch insights and recommendations to continuously improve the New Studio Opening Playbook and future launch strategies.

Market Development & Community Partnerships
Conduct deep research on new studio markets to identify high‑impact outreach opportunities and strategic partnerships. Develop pipelines of corporate partners, community organizations, local influencers, and brand partners to drive awareness and early client acquisition. Execute grassroots marketing strategies including local partnerships, community activations, pop‑ups and experiential events, health fairs, retail takeovers, and brand collaborations. Represent Barry’s in the community to strengthen the brand presence in new markets.

Launch Events & Brand Activation
Lead the planning and execution of new studio launch campaigns and grand opening events. Coordinate marketing initiatives such as pre‑opening preview classes, influencer and VIP events, community workouts, corporate partner events, and grand opening celebrations. Ensure all activations align with Barry’s brand standards and deliver high‑impact client experiences.

Studio Leadership Support
Partner closely with Studio Managers and Operations leaders to prepare teams for launch success. Train studio leadership on marketing initiatives, outreach strategies, and community engagement expectations. Provide guidance and tools to help studios maintain momentum following opening and execute localized marketing initiatives that drive continued membership growth.

National Marketing Integration
Collaborate with the national marketing team to implement campaigns that support new studio openings. Adapt national marketing tools and strategies to local markets for maximum relevance and impact. Provide insights to refine national marketing strategies and future studio launch plans.

Corporate Partnerships
Identify and develop relationships with key corporate partners in new studio markets. Introduce Barry’s offerings to local companies and organizations to generate early membership opportunities and private event partnerships. Leverage local business networks to support long‑term studio growth and brand awareness. Work closely with the corporate partnership teams to share leads and distribute assets, information, and perks.

Qualifications

2+ years of marketing, PR, or communications experience.

Experience in event marketing, partnerships, or market launches preferred.

Strong project management and organizational skills.

Excellent communication and presentation abilities.

Ability to work in fast‑paced, high‑growth environments.

Strong analytical and problem‑solving skills.

Ability to manage multiple initiatives and tight deadlines simultaneously.

The pay range for this role is:

80,000 - 90,000 USD per year (New York)

80,000 - 90,000 USD per year (Los Angeles)

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