Cox Media Group is hiring: Social Media Manager in Atlanta

Location: GA-Atlanta
Job Title: Manager, Audience Development, Social & Video - WSB TV
Position Overview WSB-TV, one of the top newsrooms in the nation, is seeking a Manager of Audience Development for Video & Social Media to lead the newsroom's strategy for growing engagement across social and digital platforms, vertical video, and streaming products.
This role partners directly with reporters, anchors, producers, assignment editors, and digital teams to expand audience reach and strengthen connections between social platforms, WSB-TV newscasts, and streaming channels.
The ideal candidate understands how to turn breaking news, enterprise reporting, and community storytelling into platform-native video experiences that grow loyalty and drive measurable audience behavior across broadcast, digital, and OTT.
Essential Duties and Responsibilities Lead newsroom strategy for Instagram Facebook video, Reels, TikTok, YouTube Shorts, YouTube, and emerging platforms
Identify daily opportunities for reporters and anchors to create vertical-first storytelling extensions and other video elements
Work directly with reporters and anchors to grow their individual audience impact
Ensure social content supports broadcast tune-in and streaming growth
Collaborate with producers and leadership to expand reach of WSB-TV streaming newscasts and live coverage
Identify opportunities to convert social viewers into streaming viewers
Support promotion of live breaking news across platforms in real time
Partner on strategies that extend reporter storytelling into OTT and continuous coverage environments
Provide guidance on framing stories for social platforms
Establish consistent posting strategies aligned with newsroom priorities
Build confidence and participation across experience levels
Develop approaches that move audiences from social and digital platforms to linear newscasts and live streams
Oversees and executes short and long-term strategies to maximize engagement on all media platforms
Produce digital content, articles, and support the content center team
Understand and contribute to all content center operations
Minimum Qualifications Bachelor's degree or equivalent years of experience
2+ years managing newsroom social platforms or audience strategy
Demonstrated success growing engagement through vertical video
Experience working in breaking-news environments
Strong editorial judgment
Experience analyzing platform performance metrics
Ability to collaborate across newsroom roles and priorities

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